Sentences with phrase «marketing face of the franchise»

I DO understand that if part of the rationale for the pick is to be the MARKETING FACE of the franchise (not «CEO» though I get your point), then this may undermine the return on investment that the Maras and Tisches are making.

Not exact matches

Yum China, under new boss Micky Pant, is facing a cocktail of challenges in China: a slowing fast - food market, the rise of food delivery apps creating an online price war, and a lack of local franchise partners.

Entertainment Weekly has the first look at the upcoming Terminator: Genisys with an article subtitled «How To Save A Billion - Dollar Franchise» — a strategy that includes the casting of faces new and scientifically - validated - as - old, an irritating (and therefore memorable) name, and finally, a proper marketing push.

The poor design decisions in Valkyria Chronicles II turned the borderline series with critical acclaim into one that seems financially poisonous, and a release with no real marketing like Glory of Heracles will lead to the rest of the franchise facing a steeper climb.

Remedy head of franchise Oskari Hakkinen has told VG247 that Alan Wake faced stiff opposition and «extremely aggressive marketing» from rival games in its May launch month, following last week's NPD numbers showing low US sales for the thriller.

As the «Face of MAYHEM,» Hollywood thinks of the agency as a franchise which needs to be marketed.