MEC Global Solutions» social strategy director Maria Dsouza explores Sony and Microsoft's use of social media in the run - up to launch
Mallin said
MEC Global's clients» spending on Facebook, for example, had increased 55 % between Q4 2014 and Q4 2015, an acceleration that has been boosted largely by advertisers» demand for video ads.
MEC Global is a big buyer of ads on social media and works for clients including Marriott, GoDaddy, and Renault.