In this video, BevNET's John Craven and Martin Caballero discuss how some of the
major trends in kombucha as seen at Expo West 2018 — including the introduction of smaller package sizes — could impact kombucha's presence across retail channels and highlight new line extensions aimed at addressing consumers»
shifting dietary needs and preferences.
You know, I would say any sort of
major dietary change is a mild stressor on the body, and so, if somebody's stress - resistant or uhm — you know — ability to adapt to stress is really, really low — okay — then, they need to gently and gradually
shift as they start making these nutrition changes.