Managed branding campaigns and event marketing initiatives in print, video, web, and social media.
Not exact matches
A
brand tie - in that
manages to tap into the cultural zeitgeist can go a long way, as can a few timely and well -
managed social media
campaigns.
The ideal candidate for this position will be extremely detail - oriented with experience in
managing and activating large, complex
campaigns for Fortune 500
brands in industries spanning across fashion, lifestyle, automotive, entertainment, technology, and consumer packaged goods.
The ideal candidate for this position will be extremely detail - oriented with experience in
managing large, complex
campaigns for Fortune 500
brands in industries spanning across fashion, lifestyle, automotive, entertainment, technology, and consumer packaged goods.
Kagan oversees and is responsible for
managing talent relations, deal - making, and strategy across Portal A's
branded campaigns and original series.
He has
managed a wide range of innovative
campaigns for spirit
brands including the entire concept through launch design and execution for Pisco Portón from Peru and Singani 63 from Bolivia.
Fabian Partigliani,
Managing Director of Pernod Ricard New Zealand, commented «The new
campaign signals the next phase of investment for Brancott Estate as we continue to accelerate awareness of the
brand.
Since joining in 2001, he has created marketing
campaigns and
managed brand strategy and planning for several
brands, including Clorox, Glad, Fresh Step and Brita.
I've argued before that corporations are better targets for email
campaigns than are members of Congress, both because companies are very sensitive to the public perception of their
brands and because they receive so many fewer emails than elected officials (we've
managed to swamp Congress).
Local
branding agency, Block Club was chosen to design and
manage the
campaign.
Oversee with the Global Marketing Executive performance media
managed in local markets and wider
brand digital
campaigns.
While Attila has most of the issues that accompanied Rome 2, it
manages to stand on its own with some nice all around improvements and a strong, exciting
campaign story in a
brand new historical era for the Total War series.
Our
Brand Is Crisis is based on the true story of the 2002 Bolivian presidential race where underdog Pedro Gallo brought in
campaign strategist Jane Bodine to
manage his flagging bid to lead the country.
A marketing person's job is to build collateral, run
campaigns, and help
manage the
brand recall and
brand permission.
Her personal interest in storytelling — both online and traditional — led her to help launch and develop the Conservancy's social media channels and
manage digital
campaigns that raise awareness for the Conservancy's work,
brand, and membership.
White has also held the positions of general manager of Caledonia Outdoor Advertising, where he helped to reduce the cost of operations by 25 per cent and grow revenues by 15 per cent and Digicel Group, working as marketing director for Jamaica, Guyana, and the Northern OECS,
managing the execution of some of the largest and most successful
brand and tactical
campaigns.
Duties include but are not limited to: • Execute strategy for the firm's integrated marketing, business development, communications, and recommend improvements to the strategy • Plan, develop, and execute projects and programs that support a practice group's strategic plan and track success • Support client engagement initiatives, including training for enhanced client service strategies, contact origination and relationship development, and education / thought leadership initiatives • Provide direction and
manage production of proposals, PowerPoint presentations, and RFP responses for the practice groups • Provide direction and manage execution of practice group sponsorships, client presentations and seminars, and other events related to the promotion of the practice groups • Drive awareness / recognition, enhance quality and brand perception of the firm • Manage submissions for major awards, comprehensive survey response campaigns (e.g. Chambers), and related initiatives to further the awareness and positioning of the firm's practices and lawyers • Develop a deep understanding of the practice groups» strengths and market differentiators, including their client base and key market trends • Ensure consistent implementation of key initiatives and recommend strategies to cross-sell to adjacency practice areas • Recommend and help develop tactical marketing and business development plans • Collaborate with other members of the marketing team to ensure consistent messaging of practice group strengths in written materials, including website c
manage production of proposals, PowerPoint presentations, and RFP responses for the practice groups • Provide direction and
manage execution of practice group sponsorships, client presentations and seminars, and other events related to the promotion of the practice groups • Drive awareness / recognition, enhance quality and brand perception of the firm • Manage submissions for major awards, comprehensive survey response campaigns (e.g. Chambers), and related initiatives to further the awareness and positioning of the firm's practices and lawyers • Develop a deep understanding of the practice groups» strengths and market differentiators, including their client base and key market trends • Ensure consistent implementation of key initiatives and recommend strategies to cross-sell to adjacency practice areas • Recommend and help develop tactical marketing and business development plans • Collaborate with other members of the marketing team to ensure consistent messaging of practice group strengths in written materials, including website c
manage execution of practice group sponsorships, client presentations and seminars, and other events related to the promotion of the practice groups • Drive awareness / recognition, enhance quality and
brand perception of the firm •
Manage submissions for major awards, comprehensive survey response campaigns (e.g. Chambers), and related initiatives to further the awareness and positioning of the firm's practices and lawyers • Develop a deep understanding of the practice groups» strengths and market differentiators, including their client base and key market trends • Ensure consistent implementation of key initiatives and recommend strategies to cross-sell to adjacency practice areas • Recommend and help develop tactical marketing and business development plans • Collaborate with other members of the marketing team to ensure consistent messaging of practice group strengths in written materials, including website c
Manage submissions for major awards, comprehensive survey response
campaigns (e.g. Chambers), and related initiatives to further the awareness and positioning of the firm's practices and lawyers • Develop a deep understanding of the practice groups» strengths and market differentiators, including their client base and key market trends • Ensure consistent implementation of key initiatives and recommend strategies to cross-sell to adjacency practice areas • Recommend and help develop tactical marketing and business development plans • Collaborate with other members of the marketing team to ensure consistent messaging of practice group strengths in written materials, including website content
I
managed volume recruitment
campaigns for global
brands including Coca Cola, Reckitt Benckiser and DHL across the logistics and supply chain division.
Develop and
manage online marketing
campaigns for organizations including ABC Co., 123 Co., and JKL Co., effectively expanding audiences and increasing awareness of each
brand.
From developing collateral and building
brand identities to overseeing social media content and
managing community / media relations, I excel at generating effective and positive organizational exposure and enabling the success of dynamic marketing, PR, and internal communications
campaigns.
There is positive impression created, when you have achieved an increase in sales and revenue growth while
managing the
campaign for a specific
brand.
Manage email
campaigns, including the template designs, calls - to - action, and content for various commercial
brands
Typical resume samples for this role list duties like
managing staff, promoting
brand identity, performing market research, calculating return on investment, monitoring
campaign execution, and coordinating external communications.
Digital Marketing Manager 11/1/2009 — 12/1/2013 dscout — Chicago, IL Created and
managed digital media strategies and
campaigns to build
brand awareness, nurture leads, and drive account signups.
Conceptualized and currently
managing «JSU Roars,» a public relations / marketing
campaign to promote the university's premier research, academic departments and programs across multiple platforms with the goal of reinforcing the JSU
brand and raising the institution's profile nationally.
Managed all aspects of a digital content
campaign, which included advertorial sales, defining
brand message of content, client communication and compliance on all deliverables
On your resume:
manages social media
campaigns, measures and analyzes
campaign results, identifies and connects with industry influencers, sparks social conversation within the
brand's community, creates and executes content strategies, drives engagement and leads, enhances
brand image through social presence
Managed all buying, Website merchandising, marketing and running e-mail
campaigns that achieved greater revenue gains and increased store «
branding» initiatives.
Developed and
managed the NASCAR radio promotions
campaign for Discount Tire; worked with radio stations in spot markets promoting the
brand, driver and safety messages
SELECTED ACHIEVEMENTS • Generated innovative ideas that increase
brand recognition by 60 % • Provided technical production of clothes through patterning, fitting, presentation illustration and CAD design which increased production efficiency by 40 % •
Managed internal production schedules of product advertisements,
campaigns and promotions increasing sales from 60 to 80 articles per day • Developed and analyzed implementation and monitoring media plans which increased overall management of the styling department
My corporate credit card was tied to my work account, from which I
managed the company's employer
branded Facebook page and pay per click
campaigns.
Conceived and
managed marketing
campaigns for
branding and marketing of marina, marine parts and boat sales using Google adwords, email and industry publications - all integrated with Salesforce.
Strategically
manage CAHPS / HEDIS measure
campaigns for member outreach programs, developed, and edited communications materials that reflect product
branding and meeting channel requirements.
SUMMARY OF EXPERTISE * Marketing Project Management * Direct Marketing B2B, B2C * Event Marketing * Web Design Programs * Social Media, SEO, SEM ACCOMPLISHMENTS * Marketing Integration Manager for Digital Marketing, Corporate Communications, Field Engagement, Loyalty Programs and
Brand Marketing Project
Managed several
campaign roll - outs for company - wide strategic initiatives, including Office of the Chairman approved $ 8.5 M...
Managed and developed client marketing
campaigns by relaying a deep understanding of Facebook advertising to a wide variety of customers, focusing on strategic scale, direct response, and development of strong
brand equity.
Skilled in
managing marketing for sales teams,
campaign development, concept design,
branding, art direction, print production, and website develo...
Bilingual (Spanish - English) international marketing / advertising professional, with extensive work experience
managing brand positioning, advertising strategies & promotional
campaigns, launching of new products / services, direct marketing, planning & execution of major marketing events, loyalty programs and market research projects.
Develop and
manage online marketing
campaigns for diverse industry clients, driving
brand awareness, engagement and traffic.
Innovative and creative business development professional with a proven track record of
managing entertainment clients in all facets of business development
campaigns on a large scale while driving
brand recognition and record sales.
Innovative and effective Public Relations and Journalism professional with a proven track record in
managing overall business
branding initiatives on a large scale while driving social media
campaigns, televised and radio promotions that produce distinction among competitors.
Sytek Communications, Upsala • MN 2001 — 2007 Marketing Director Successfully
managed the marketing and
branding efforts which included the conceptual creation and planning of
campaigns, sales collateral, imaging, web site / ecommerce development and maintenance, internal and external public relations, event planning and coordination.
SKILL HIGHLIGHTS Public Relations Event Planning Project Management Team Leadership
Brand Development Media Relations Relationship Building Corporate Communication EDUCATION 2016 Bachelor of Arts: Communication St. Peter's University — Jersey City, NJ WORK EXPERIENCE 6/1/2016 — Current Public Relations and Marketing Specialist City of Jersey City — Jersey City, NJ
Manage and execute projects and coordinate with Marketing Manager and Manager of Sales Operations to integrate PR
campaigns with customer promotions.
Brand Marketing and Promotional Design — Selected Duties and Responsibilities Lead through example with consistent work ethic, attitude, and professionalism, while developing brand promotion strategies through the tactical assessment and analysis of target markets, clients, and consumers Manage all aspects of publication and promotional media design, including content development, pre-promotional material utilization, budgetary considerations, and deadline adherence Monitor all campaigns from initiation to completion, executing changes and modifications as needed to ensure program success Provide guidance and leadership with respect to marketing campaign strategy development, benchmarking, implementation, post-execution analysis, theme development, and process optimization Measure the success of marketing initiatives using data and related key metrics, ROI considerations, and related data, ensuring the maximization of competitive abilities while providing regular and ad - hoc reporting to both and clients Partner with advertising operations and other teams as needed to troubleshoot delivery issues and optimize campaign performance within the limits of available material and resource inventories as well as related logistical concerns Utilize talent among team with focused collaboration and the promotion of a performance - based environment leveraging individual talents for group benefit, soliciting creative materials from internal teams and external agencies per established specifications Screen and test submitted materials to ensure compliance with technical considerations and client specifications Address key client queries and resolve them in an expedited manner while communicating status updates across all teams, promoting sustained revenue growth through client retention, relationship development, and program success Meet and exceed all marketing targets while tracking progress versus established internal and external industry benchmarks, focusing on both revenue generation as well as cost control Maintain a strong working knowledge of products, services, and the respective marketplace, including pricing and regulatory trends, client requirements, competitor strategies, and product growth Act as a liaison between clients, vendors, sales and support staff, and executive management to ensure client satisfaction, timely implementation, and operational effic
Brand Marketing and Promotional Design — Selected Duties and Responsibilities Lead through example with consistent work ethic, attitude, and professionalism, while developing
brand promotion strategies through the tactical assessment and analysis of target markets, clients, and consumers Manage all aspects of publication and promotional media design, including content development, pre-promotional material utilization, budgetary considerations, and deadline adherence Monitor all campaigns from initiation to completion, executing changes and modifications as needed to ensure program success Provide guidance and leadership with respect to marketing campaign strategy development, benchmarking, implementation, post-execution analysis, theme development, and process optimization Measure the success of marketing initiatives using data and related key metrics, ROI considerations, and related data, ensuring the maximization of competitive abilities while providing regular and ad - hoc reporting to both and clients Partner with advertising operations and other teams as needed to troubleshoot delivery issues and optimize campaign performance within the limits of available material and resource inventories as well as related logistical concerns Utilize talent among team with focused collaboration and the promotion of a performance - based environment leveraging individual talents for group benefit, soliciting creative materials from internal teams and external agencies per established specifications Screen and test submitted materials to ensure compliance with technical considerations and client specifications Address key client queries and resolve them in an expedited manner while communicating status updates across all teams, promoting sustained revenue growth through client retention, relationship development, and program success Meet and exceed all marketing targets while tracking progress versus established internal and external industry benchmarks, focusing on both revenue generation as well as cost control Maintain a strong working knowledge of products, services, and the respective marketplace, including pricing and regulatory trends, client requirements, competitor strategies, and product growth Act as a liaison between clients, vendors, sales and support staff, and executive management to ensure client satisfaction, timely implementation, and operational effic
brand promotion strategies through the tactical assessment and analysis of target markets, clients, and consumers
Manage all aspects of publication and promotional media design, including content development, pre-promotional material utilization, budgetary considerations, and deadline adherence Monitor all
campaigns from initiation to completion, executing changes and modifications as needed to ensure program success Provide guidance and leadership with respect to marketing
campaign strategy development, benchmarking, implementation, post-execution analysis, theme development, and process optimization Measure the success of marketing initiatives using data and related key metrics, ROI considerations, and related data, ensuring the maximization of competitive abilities while providing regular and ad - hoc reporting to both and clients Partner with advertising operations and other teams as needed to troubleshoot delivery issues and optimize
campaign performance within the limits of available material and resource inventories as well as related logistical concerns Utilize talent among team with focused collaboration and the promotion of a performance - based environment leveraging individual talents for group benefit, soliciting creative materials from internal teams and external agencies per established specifications Screen and test submitted materials to ensure compliance with technical considerations and client specifications Address key client queries and resolve them in an expedited manner while communicating status updates across all teams, promoting sustained revenue growth through client retention, relationship development, and program success Meet and exceed all marketing targets while tracking progress versus established internal and external industry benchmarks, focusing on both revenue generation as well as cost control Maintain a strong working knowledge of products, services, and the respective marketplace, including pricing and regulatory trends, client requirements, competitor strategies, and product growth Act as a liaison between clients, vendors, sales and support staff, and executive management to ensure client satisfaction, timely implementation, and operational efficiency
Areas of Expertise Content Marketing Digital Marketing Social Media
Brand Development Email Marketing A / B Testing
Campaign Management Web Analytics SEO & SEM Community Management Customer Service Paid Social Ads Highlighted Accomplishments While Head of Marketing for Phoenix Comicon (Event
managed by Square Egg Entertainment) * Increasing attendance for the Phoenix Comicon event from 14,000 in 2010 to 106,096 in 2016.
• Recruited,
managed, and reviewed a team of programmers, analysts, researchers, and IT professionals • Served as part of executive management to develop long - term business and marketing strategies • Developed creative marketing themes and strategies for a wide range of client products and services • Reinforced client
branding through integrated marketing
campaigns across multiple mediums • Successfully
managed multiple research, analysis, and development projects for many Fortune 500 clients • Created rapid prototyping, user research methods, online research, virtual stores, and more for Yamaha, ABC News, Disney, Kraft Foods, General Mills, Philips, TD Bank, Ziff Davis, and Oakhurst • Utilized various metrics and user research to gauge
campaign efficacy and tailor to specific audiences • Performed website / product usability testing / research and generated solutions for client challenges
Event Meeting Coordinator — Duties & Responsibilities Recruit, train, and direct staff ensuring they understand the
brand and adhere to company policies and procedures Responsible for varied special event coordination from conception to implementation Oversee event logistics including audio / visual technology, venue, catering, and travel arrangements
Manage volunteers and junior staff members ensuring effective, efficient, and professional operations Design and implement strategic business plans, integrated marketing campaigns, and research initiatives Set and strictly adhere to departmental budgets and timelines Create, launch, and manage «Homeowners Helping the Homeless» a nationwide financial assistance program Recognized for excellence as a relator, sales executive, and customer service specialist Represent company brand with poise, integrity, and positivity Consistently meet or exceed sales goals through networking, in personal sales, and other tactics Conduct research on prospective leads and existing clients to assist in developing sales strategies Craft effective sales presentations and proposals, tailoring them to clients based on their specific needs and styles Maintain comprehensive records detailing pricings, sales, activities reports, and other pertinent data Build and strengthen relationships with key clients, partners, and community leaders Provide exceptional customer service resulting in client satisfaction and repeat business Perform all duties in a professional and courteous
Manage volunteers and junior staff members ensuring effective, efficient, and professional operations Design and implement strategic business plans, integrated marketing
campaigns, and research initiatives Set and strictly adhere to departmental budgets and timelines Create, launch, and
manage «Homeowners Helping the Homeless» a nationwide financial assistance program Recognized for excellence as a relator, sales executive, and customer service specialist Represent company brand with poise, integrity, and positivity Consistently meet or exceed sales goals through networking, in personal sales, and other tactics Conduct research on prospective leads and existing clients to assist in developing sales strategies Craft effective sales presentations and proposals, tailoring them to clients based on their specific needs and styles Maintain comprehensive records detailing pricings, sales, activities reports, and other pertinent data Build and strengthen relationships with key clients, partners, and community leaders Provide exceptional customer service resulting in client satisfaction and repeat business Perform all duties in a professional and courteous
manage «Homeowners Helping the Homeless» a nationwide financial assistance program Recognized for excellence as a relator, sales executive, and customer service specialist Represent company
brand with poise, integrity, and positivity Consistently meet or exceed sales goals through networking, in personal sales, and other tactics Conduct research on prospective leads and existing clients to assist in developing sales strategies Craft effective sales presentations and proposals, tailoring them to clients based on their specific needs and styles Maintain comprehensive records detailing pricings, sales, activities reports, and other pertinent data Build and strengthen relationships with key clients, partners, and community leaders Provide exceptional customer service resulting in client satisfaction and repeat business Perform all duties in a professional and courteous manner
Professional Experience GMR Marketing (New Berlin, WI) 6/2005 — 1/2011 Account Director, Client Services • Developed and implemented comprehensive marketing and
brand strategy
campaigns • Responsible for high profile clients including Alltel, Intel, Microsoft, and T - Mobile • Generated more than $ 10,000,000 in company revenue through effective management • Consistently exceeded sales, ROI, and team goals ahead of schedule • Employed use of detailed metrics to analyze marketing efforts and
campaign success • Hired,
managed, and reviewed marketing, sales, and support services staff
Insert Title — Duties & Responsibilities Serve as art director, press manager, photographer, IT assistant, maintenance technician, and customer service rep
Manage corporate art / advertising department and oversee more than 270 orders per day Create publication layouts, promotional
campaigns, advertisements, and other collateral for varied clientele Conceive photography concepts, settings, and capture engaging images for company projects Oversee project timelines, staff workflows, quality control, and staff development programs Perform maintenance on digital printing equipment ensuring cost effective and professional operations Design and implement corporate safety protocols as Safety Committee Co-chairman Assist IT department with computer maintenance, network administration, and troubleshooting Oversee customer service operations ensuring client satisfaction with corporate art products and services Implement methods to reduce costs while enhancing team productivity Skilled in PC, Mac, Microsoft Office Suite, Photoshop 5 - CS5, Corel Draw 9 - x3, Illustrator 8 - CS3, Poser 8, In - Design CS, and Adobe Acrobat Proficient in Nikon D Series, Roland Versa Cam, Encad Wide Format, Acuity UV 2504, Presstek 34 DI, Xenetech Laser Engraver, and Epson Printer Proof Certified welder, forklift operator, heavy equipment operator, and air compressed systems technician Study internal literature to become an expert on products and services Consistently promoted due to excellence in team management, art production, and dedication to company values Represent company
brand with poise, integrity, and positivity
Business Manager — Duties & Responsibilities
Manage multiple technology companies ensuring effective, efficient, and profitable operations Design and implement sales and marketing strategies,
campaigns, and collateral materials Recruit, train, and direct sales and customer service teams resulting in significant company revenue Consistently meet or exceed sales goals through networking, cold calling, and other tactics Represent company
brand with poise, integrity, and positivity Develop a rapport with customers and orient them to various products and services Encourage high customer retention by maintaining friendly, supportive contact with existing clients Study internal literature to become an expert on products and services Interact with support staff and company resources effectively to create the best consumer experience Conduct research on prospective leads and existing clients to assist in developing sales strategies Craft effective sales presentations and proposals, tailoring them to clients based on their specific needs and styles Conduct public relations activities and attend relevant events, fairs, and conferences Negotiate and execute contracts with C - Level decision makers Maintain records of site visits to potential and existing clients to assist in assessing their future needs Collaborate with junior level sales people to develop action plans to govern their performance Maintain comprehensive records detailing pricings, sales, activities reports, and other pertinent data Oversee accounting activities including budgets, accounts payable / receivable, and tax filings Prepare and present periodic financial reports to fellow members of senior leadership
Entertainment Publications (Troy, MI) 4/1999 — 5/2000 Partnership Marketing Manager • Designed marketing
campaigns targeting customer loyalty, retention, and acquisition programs • Served as key member of product development team for creation and launch of new products • Created sales and marketing tools featuring money - saving offers focused on image
branding •
Managed a team of five marketing and administrative professionals