A few publishers offer unsuspecting
authors a «traditional publishing deal» — where the publisher pays publishing costs and industry - standard royalties on
sales — paired with a «
mandatory marketing and
author training contract» that requires the
author to pay the publisher (or an affiliated marketing agency) thousands of dollars for marketing and «
author training» services.
In this contract, an unsuspecting
author is offered a «traditional publishing deal» — meaning the publisher pays the publishing costs and offers industry - standard royalties on
sales — but the contract contains a «
mandatory marketing agreement» (or addendum) that requires the
author to pay the publisher (or an affiliated marketing company) thousands of dollars to market and advertise the
author's book.