Sentences with phrase «many younger consumers»

Young consumers have distinct patterns for developing brand loyalty, beginning when the product is just somebody's good idea.

Final - mile delivery is a market that Transport Futures economist Noel Perry said could grow to about $ 12 billion over the next decade, from about $ 3.7 billion today, thanks in large part to a growing appetite from younger consumers to buy everything from BBQ grills and mattresses to dining room tables online.

Video is another big trend, with billions watching hours of videos on Facebook and YouTube each and every day, and many marketing and PR pros are turning to messaging apps such as Snapchat or Kik in order to reach younger consumers.

Adding this younger cohort to a team not only brings in those qualities, but it also helps that team connect with younger consumers and stay up - to - date on trends.

The company, Beyond Meat, is just one of a several companies looking to cater to younger consumers who are increasingly adopting vegetarian and vegan diets.

It's a flavor and price combo that MillerCoors hopes will be attractive to younger consumers.

The preference of young consumers for products linked to charities they support is so strong it is altering marketing strategies.

That Ron Burgundy Christmas ornament isn't just a novelty purchase — it's an example of «modernized tradition,» which, according to Trend Hunter's analysis, is an indication that younger consumers don't much care for the rigid formalities of the holiday season.

Coach touted the deal as a tool to help it reach younger consumers.

If you'd only heard about Old Spice before 2010, you might be forgiven for thinking of it as a brand for an older generation — back then, it was a brand largely unnoticed by young consumers.

After all, at its core, AmEx is a financial institution and there's typically nothing less exciting to young consumers than finance and credit.

The company ranks high on delivering a positive consumer experience and product, but consumers» emotional connection with the brand is highly polarized — younger consumers tend to be enthusiastic, responding positively to its trendy image, while older Canadians don't feel a connection.

Going forward, what do you think is going to happen — are big Fortune 500 companies going to get the message about how to reach younger consumers?

Rorsted said the firm would focus primarily on digital channels to capture younger consumers, a crucial demographic for the sports clothing line.

But from The Simpsons to the web, much of what the latter claims for their own actually made its way into popular culture through a group of young people with an altogether different world view from the idealistic, perennially frustrated young consumers that obsess marketers today.

CytoSport's innovative pipeline in recent years has been powered by Hormel Foods (hrl), which paid $ 450 million to acquire the sports - nutrition maker back in 2014 in a deal intended to help the company reach younger consumers as well as those interested in adding more protein to their diets.

Clearly the company has had its product and operational issues, but while global sales remain strong and the company's marketshare with younger consumers actually grew earlier this year, a huge part of RIM's problems can be traced back to image.

Target Canada also recently launched an Instagram account, to complement its Twitter and Facebook channels, in an effort to grab the attention of younger consumers.

It is not just causing younger consumers to seek out more extreme and exotic festivals and trips to partake in, it's starting to affect their parents as well.

It appears that Under Armour has a poor favorability rating not just because it's a younger shoe brand than its rivals — its cool factor and desirability are also low among young consumers.

Younger consumers are also choosing fast - casual chains like Chipotle Mexican Grill over McDonald's, which offers more customization options and fresh ingredients.

Want to start understanding younger consumers?

Instead, younger consumers are turning to convenient options with minimal cleanup that can be eaten on the go, from yogurt to fast - food breakfast sandwiches.

When it comes to understanding younger consumers, there aren't many experts better than Matt Britton.

For a quick, breezy read that gives insights into understanding the younger consumers of tomorrow, YouthNation is a great place to look.

Television is a good example, as younger consumers are adopting multiple television substitutes, such as Netflix and Hulu, to avoid commercials whenever possible.

Widespread popularity is the «kiss of death for trendy fashion brands, particularly those positioned in the up - market younger consumer sectors,» industry expert Robin Lewis wrote on his blog.

Robo - advisors may still be in their infancy, but as a recent GfK survey noted, millennials and younger consumers are more friendly to robo - advisors than humans.

CircleUp uses technology to connect those innovative, young consumer brands with capital markets.

The biggest issue we had was that the younger consumers who will define tech trends really didn't understand the value of Intel.

Further, widespread popularity is the «kiss of death for trendy fashion brands, particularly those positioned in the up - market younger consumer sectors,» industry expert Robin Lewis wrote on his blog.

With aging boomers making up the majority of its most loyal customers, the coffee chain is keen on drawing in younger consumers, says Doug Hunter, author of Double Double: How Tim Hortons Became a Canadian Way of Life, One Cup at a Time.

But widespread popularity is the «kiss of death for trendy fashion brands, particularly those positioned in the up - market younger consumer sectors,» industry expert Robin Lewis writes on his blog.

While golf is on the outs, Adidas sees a bright future in merging lifestyle brands and entertainment to reach younger consumers, he said, highlighting its expanded collaboration with rapper - designer Kanye West.

[Our] collaboration with Kanye West, just to mention one of them... [gives] especially the young consumer a special feeling.»

While financial service industry analysts have generally applauded Affirm's goal of giving younger consumers new, responsible ways to purchase using credit, Brian Riley, principal executive advisor at CEB TowerGroup, has questioned aspects of Affirm's business model.

In a social media era, it's no surprise that festival organizers are emphasizing social in the ongoing effort to reach and keep younger consumers.

To get the ad's messaging right, Lululemon turned to Vice Media's recently formed global ad agency Virtue Worldwide, which aims to help brands like Lululemon produce content that's aimed at younger consumers.

«Younger consumers are more likely to watch shows on mobile devices but life milestones such as the purchase of a home or starting a family will increase adoption of TV sets for this age group,» says Barbara Kraus, another director of research at Parks Associates.

Make - up labels around the world are tapping into booming demand from young consumers and a growing Chinese clientele, while...

Cosmetics companies are benefiting from strong appetite for skincare products like anti-aging treatments, after riding a make - up boom in the past few years, spurred by young consumers seeking to look good on social media.

In its release Campbell touted the Pacific Foods» position as a «natural foods industry pioneer that has strong health and well - being and organic credentials, particularly with younger consumers.»

A few years back, when mobile advertising debuted, advertisers eagerly embraced it, because they could see how quickly media consumption was shifting, especially among younger consumers.

The idea of waiting eight weeks for a couch delivery seems absurd, especially to younger consumers.

As young consumers grow more brand conscious, the company hopes its new labeling will attract them.

Our focus will be on a new batch of young consumers.

Southeast Asia represents an important market for e-commerce players given a large base of young consumers and growing internet penetration.

In March, Adidas said it would focus on digital ads over TV, with Chief Executive Kasper Rorsted saying that its younger consumers engaged with the brand mainly via their cellphones.

Furthermore, Leon's can't afford to ignore younger consumers.

Automakers are trying to appeal to younger consumers in major global cities who are less likely to buy a car.