Sentences with phrase «marketers lack content»

Marketers lack content - related resources.

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Despite a lack of buy - in from B2B marketers, more businesses are employing content marketing (88 % — up 2 %) from last year, and 76 % of content marketers state that they plan to produce more content this year than last.

And yet that's how many marketers are approaching content and that lack of planning and direction brings costs in the form of fewer leads, lower revenue and little market differentiation.

While B2B content marketers continue to be challenged with producing enough content and producing the kind of content that engages — in addition to the ever - present challenge of «lack of time» — they are still making impressive strides.

According to a content marketing study by Content Marketing Institute and MarketingProfs, the top challenges for content marketers include: Not producing enough content, not creating content that engages, not producing a variety of content, lack of integration across marketing chcontent marketing study by Content Marketing Institute and MarketingProfs, the top challenges for content marketers include: Not producing enough content, not creating content that engages, not producing a variety of content, lack of integration across marketing chContent Marketing Institute and MarketingProfs, the top challenges for content marketers include: Not producing enough content, not creating content that engages, not producing a variety of content, lack of integration across marketing chcontent marketers include: Not producing enough content, not creating content that engages, not producing a variety of content, lack of integration across marketing chcontent, not creating content that engages, not producing a variety of content, lack of integration across marketing chcontent that engages, not producing a variety of content, lack of integration across marketing chcontent, lack of integration across marketing channels.

That lack of data leaves content marketers helpless in justifying new resources, proving the ROI of their time, and pushing back against unrealistic requests.

One of the main reasons marketers fail to adopt lead nurturing as part of their marketing mix is a lack of content.

Despite the lack of content strategy, almost half of B2C content marketers have chosen to invest more in content marketing.