By being able to rely on accurate technology stack data, combined with
org charts and valid contact details, account - based
marketing programs have the ability to be truly successful.
In the past year, DiscoverOrg has rapidly expanded its account - based
marketing functionality to enable
marketing and sales teams alike to more effectively identify target accounts, prioritize them based on likelihood to purchase, and expand insights — such as in - depth
org charts, buying trigger events, and online consumption behaviors — into those target accounts, allowing teams to effectively target the right person at the right account at the right time with the right message.