Sentences with phrase «marketing middleware»

In 2016, marketing teams will be increasing their use of marketing technologies and that will fuel the need for marketing middleware.

Marketing middleware includes technologies such as data management platforms (DMPs), tag management, cloud connectors, user management and application program interface (API) services.

Marketing middleware allows different marketing technologies to work together and provides analysis of customer interactions across different types of marketing campaigns.

Not exact matches

But with the relative stability of large public companies behind most major marketing clouds, the standardization of plug - ins to those clouds offered by their ISV programs, and the open architectures enabled by middleware, the vendor risk associated with most marketing technologies is increasingly being mitigated and controlled.

Global Middleware Market Competitive landscape: Red Hat Inc., Axway Inc., International Business Machines Corporation

Full of Google's own profit - taking middleware and customer information - mining software: Android Market, AdMob, Gmail, Google Docs, etc..

Though it eventually was pulled from the market when EA bought Criterion, this was far from the end for third party middleware.

Epic's middleware has become increasingly popular with Japanese developers, with the likes of Kingdom Hearts 3 and the Final Fantasy 7 remake based on the technology - but Dragon Quest 11 is the first epic - scale project to hit the market.