Sentences with phrase «measuring audience size»

David Clark and Paul Virts, «Religious Television Audience: A New Development in Measuring Audience Size,» paper presented at The Society for the Scientific Study of Religion, Savannah, 1985.

While there has been occasional criticism of the limitations of the surveys in measuring public reaction to programs, the surveys» reliability and validity in measuring audience sizes is generally accepted.

Not exact matches

You can measure this through traditional metrics, such as the size of your email list or your Facebook audience, but approaching your audience purely as clicks, likes, or views can quickly alienate them.

Social media, until this point, has had success measured by vanity metrics — size of audience, likes, etc..

There are, of course, many variables which affect a program's popularity as measured by audience size; finding the right combination of these variables is one of the arts of the broadcast programming industry.

In addition to measuring the size of the listening audience, the study also revealed:

Adobe's senior vice president and general manager of its digital marketing business unit, Brad Rencher, says: «AudienceResearch has the potential to provide the industry with a reliable, cross-channel currency for measuring digital audience size and engagement, bringing greater confidence into the digital advertising planning, buying, and selling process.»