Sentences with phrase «measuring cognitive distraction»

[David L. Strayer et al., Measuring Cognitive Distraction in the Automobile]

Measuring Cognitive Distraction in the Automobile.

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To measure the participants» gut reactions toward the ads, the researchers had them memorize a 10 - digit code before viewing the ads, a cognitive distraction designed to prevent them from thinking too deeply about the ads.

The Ontario Medical Association recently published a paper in which they review the literature on both behavioural and experimental studies and conclude that a strong association between cellphone use while driving and cognitive distraction which leads to deterioration in various driving performance measures and an increase in unsafe, collision - prone driving.