SUM has established business ties to, among others, the world governing body,
Federation Internationale de Football Association (by buying the U.S. English - language TV rights to three World Cups), and the Mexican federation (by acquiring the rights to promote Mexican national team games in
Federation Internationale de
Football Association (by buying the U.S. English - language TV rights to three World Cups), and the
Mexican federation (by acquiring the rights to promote Mexican national team games in
federation (by acquiring the rights to promote
Mexican national team games in the U.S.).