While many of the sessions of the ABID conference are geared specifically to the needs of importers and distributors, some of these sessions — such as one that is dedicated to marketing and selling to young
millennial wine drinkers — will appeal to wineries, breweries, and distilleries looking to enter the US marketplace.
Wine Market Council Stands by Their 2016 Consumer Research on Millennial Wine Consumption Habits: Wine Market Council, a non-profit association of grape growers, wine producers, importers, wholesalers, retailers, and other affiliated wine businesses and organizations, today announced a clarification on
Millennial wine drinkers and the consumption habits of other generations that were presented at the 2016 Wine Market Council Research Conferences...
In 2014, the WMC found that 56 percent of
Millennial wine drinkers considered wine reviews «extremely» or «very» important, versus 21 percent of Boomers.
WMC surveys found that 17 percent of
all Millennial wine drinkers bought a bottle costing over $ 20 in the past month, compared to 10 percent of all drinkers and 5 percent of Baby Boomers.
A major force in the industry's expansion is
Millennial wine drinkers who want a beverage they can take on the go.
Not exact matches
The rise of the
millennial wine sipper has helped boosted the overall surge in high frequency
drinkers, defined as those who consume
wine several times a week.
It's not an exaggeration to say the
Millennial American consumer has the most varied set of tastes of any
wine drinker in history.
«Although
millennials expressed slightly more fear than frequent
wine drinkers as a whole, the category will undeniably benefit across all consumer age groups from a continuing effort to make
wine more approachable,» Gallo adds.
Millennials reported a greater level of
wine fear overall than older
wine drinkers, according to the Gallo survey.
Millennials, women and new
wine drinkers that enjoy a sweeter wine are Sociologie Wine's target audien
wine drinkers that enjoy a sweeter
wine are Sociologie Wine's target audien
wine are Sociologie
Wine's target audien
Wine's target audiences.
Millennials drive rosé
wine consumption in US - Study
Millennial consumers in the US are more likely than older
drinkers to purchase rosé
wine, according to new research.
Vintners See
Millennials Opt for Premium
Wines Millennials, whose baby boomer parents were the first generation of U.S. premium wine drinkers, are consuming more and higher - value wines, driven by a thirst for quality, new experiences and information - sharing, according to wine industry leaders surveyed by UC Dav
Wines Millennials, whose baby boomer parents were the first generation of U.S. premium
wine drinkers, are consuming more and higher - value
wines, driven by a thirst for quality, new experiences and information - sharing, according to wine industry leaders surveyed by UC Dav
wines, driven by a thirst for quality, new experiences and information - sharing, according to
wine industry leaders surveyed by UC Davis...
With craft beers continuing to win over US
drinkers, are
millennial consumers abandoning traditional
wines for trendy beers?
Rosé Revolution powered by The Flying Winemaker is a prime example of how marketing campaigns can utilise omnipresent Facebook posts and tweets to drive focus on the rosé
wine category by embracing the power of social media to communicate with technology - savvy
millennials and
wine drinkers.
Whereas Generation X
wine drinkers tended to enter the category with white
wines,
Millennials are more likely to enter in the red
wine category.