Not exact matches
The startup compared favorably with competitors: most were expanding into
mobile ad management from other business lines,
where Nexage offered core expertise in the field.
Mobile ad company AdMob hired her straight out of Stanford,
where she earned her PhD after getting her master's at Boston University.
That creates a scenario
where you could pay a monthly fee for Verizon's
mobile internet; pay another fee for its FiOS home internet and / or cable service; pay another fee for its live - TV service; watch a bunch of
ad - supported videos on AOL or Yahoo or Oath (or, in a different life, go90); and implicitly pay the company through its beefed - up, deregulated
ad network.
Foursquare took the list of places
where Herradura is sold and used location data from
mobile phones to target
ads to people who had been at or near those stores in the past or were likely to buy premium alcohol.
By transparency, I mean they have full price transparency (know what they are paying for media vs. data vs. services vs. tech), they have attribution transparency (see each individual vendor's contribution to the sales funnel), they have audience transparency (know
where their data is sourced from), and channel transparency (know distribution of
ads on desktop,
mobile, etc.).
From his base in London, Ont., Ciccarelli's firm, Voices.com, has established itself as an online exchange
where ad agencies, video producers and other media organizations go to find actors with the precisely the sorts of voices and inflections they need for commercials,
mobile apps and other audio uses.
When it comes to creating effective
mobile ads, imagery is
where its at.
«This is an ostrich situation
where the ostrich just pulled its head out of the sand,» says Harry Kargman, CEO of Kargo, which helps manage
ad campaigns on
mobile devices.
But if you remember, we actually went through a tough period
where our
mobile experience was not as good as we wanted it to be and we had no
ads on
mobile.
Prior to that, he co-founded the
mobile ad exchange Mobclix (acquired by Velti in 2010),
where he drove the
ad and marketing strategy.
Twitter Video
Ads Deliver Recall, Receptivity (Study) New research finds, among other things, «Twitter was the only platform where cognitive effort, or information processing, increased for video ads, on both desktop and mobile, and attention levels remained constant on Twitter whether users were watching organic or branded ad content,» adding that mobile recall was «significantly higher.&raq
Ads Deliver Recall, Receptivity (Study) New research finds, among other things, «Twitter was the only platform
where cognitive effort, or information processing, increased for video
ads, on both desktop and mobile, and attention levels remained constant on Twitter whether users were watching organic or branded ad content,» adding that mobile recall was «significantly higher.&raq
ads, on both desktop and
mobile, and attention levels remained constant on Twitter whether users were watching organic or branded
ad content,» adding that
mobile recall was «significantly higher.»
Mobile ad revenue is growing quickly too, especially considering that of March 2012,
where it didn't even exist.
The
ads will run across press, broadcast TV, cinema, digital and outdoor, with additional content on social and
mobile, while a CRM campaign will target people on email with an online personality test,
where the public are then able to find out what textiles suit them.
Bonnie — so sorry the
ads have been getting in the way.Please let me know if you usually view the site on desktop or
mobile devices as this will help me figure out
where the
ads are the most intrusive and which specifically are getting in the way of the recipes?
We're used to seeing
ads on
mobile devices based on
where we are, but the technology is moving beyond straightforward geotargeting Whether it's being used to market food or fashion at the shopping mall, or pushing a political platform and agenda, the geolocation capability of most smart phones and smartpads means «geofencing» is taking over as a tactic.
Luo adds, «crowdedness in public transportation,
where commuters are often squeezed against strangers with little else to do, is annoying, and yet ironically an opportune moment for
mobile ads.»
Unlike advertising on a website page,
where personalized
ad content is protected from publishers and other third parties by the Same Origin Policy, there is no isolation of personalized
ad content from the
mobile app developer.
You can get distracted by them and because the first
ad takes you to a completely new page, it can be annoying on a
mobile phone to get back to
where you started.
I understand that developing games isn't cheap and that the «freemium» model has proven itself to be a much more reliable stream of cash in a climate
where consumers may be wary of shelling out money for a
mobile game in advance — a reason why in - app purchases for unlocking the additional game content or to remove
ads has always felt like a fair compromise.
It's a unique strategy that gives Facebook a huge advantage on
mobile where cramming
ads and payment channels everywhere can feel obtrusive.
Rather than having to cram Messenger full of
ads or convince you to buy Sticker packs, it just has to tie people closer to its big brother Facebook
where lucrative
mobile ads earn enough money to provide for the whole family.
Facebook revealed yesterday during its strong quarterly earnings call that in the last year, Facebook's average revenue per user grew 49.1 percent in the U.S. and Canada — Facebook's home market
where advertiser concentration, buying power and fast
mobile networks make video and video
ads popular.
This is most evident in areas such as
mobile and social
where only 21 percent and 22 percent of respondents run these tactics as part of integrated campaigns with the remainder conducting them in silos, discretely and on an
ad hoc basis, a practice which inhibits their ability to deliver effective cross-channel campaigns.