Mobile messaging app Line recently announced they passed the 200 million registered user mark roughly two years after its debut.
Not exact matches
While many global giants, including WeChat and
Line are keeping a close eye on their userbase growth in the country, homegrown Hike
messaging app is trying to capture the largest chunk of the local
mobile messaging market, after crossing over 35 million active users mark recently.
This move by Three, owned by Hutchison Telecommunications, comes after their collaboration with
mobile social
messaging provider
Line to offer
apps from NTT DoCoMo, the biggest network operator in Japan.
Their
mobile push is in response to huge competition from location - based
messaging apps such as WeChat, Momo and
Line — which see a lot of dating and hookup activity.
As someone who keeps an eye on tech news worldwide — and particularly in Asia — I can't help but notice the increasing prevalence of
mobile messaging apps, and the benefits that snapping up a service like
Line, Nimbuzz, KakaoTalk or (less likely) Tencent - owned Weixin (branded WeChat outside of China) would provide.
Rival
Line, which recently passed 60 million users at a rate of 5 million new sign - ups per 3 weeks, is the dominant player in the Japanese
mobile messaging space but Yahoo Japan — which itself is a joint - venture between Yahoo Inc and operator Softbank — is aiming to bring greater competition, and new monetization streams, by promoting the Korean
app through its popular and visible services.
International users of
Line will now be able to use the
mobile messaging app's virtual currency to buy items after NHN Japan, the creator of the popular service, introduced «
Line Coins» to its worldwide userbase.
Messaging apps as alternatives to pricey SMS was a void waiting to be filled on
mobile, where
apps like
LINE, Kakao Talk, Whatsapp, WeChat, Kik, Tango, Viber and others each attract hundreds of millions of users.
We've been saying for some time that
mobile messaging is a huge business in Asia and there's yet another proof point as
Line, a popular chat
app produced by the Japanese arm of Korea's Naver, hit 100 million downloads, just 18 months after launching.
It's well - documented that
mobile messaging apps are doing well in Asia and Japan's
Line is one of the most pertinent examples.
Line, however, is the dominant
mobile messaging app in Japan at the moment, and also offers video games as part of its core
app experience.
Line already offers a
mobile payment service within the
messaging app, called
Line Pay.