Not exact matches
Yes, blog tours represent a
book promotion opportunity that
most authors, publishers, and
book publicists have known about for awhile.
While the traditional publishing world was doing its thing (the same old, same old thing, for the
most part), self - published
books (and that includes self - published ebooks, by the way) have established their own strong track records and earned their own top - notch
book promotion opportunities.
Most authors don't have a big budget that they can hire a publicist or marketing team so it's finding those
book promotion opportunities that won't run you broke.
And I'd be the last
book publicist in the world to turn away the world's
most perfect
opportunity for
promotion.
One of the
most effective ways to garner
book promotion opportunities is to tie your
book (and blog, seminars, multimedia
book shows, podcasts, and other informational offerings) into the headlines.
The point is that some
books will always find
book promotion opportunities in the largest and
most impressive print publications.
Well, getting an
opportunity to appear on a nationally - aired television show has been the Holy Grail for
most book publicists, publishers, and authors for as long as I've been a
book promotion specialist.
But since
most eBook publishing involves authors whose chances of landing traditional media coverage is necessarily limited (for now, anyway), it's good to know that eBook
promotion doesn't mean fewer
book publicity
opportunities.
Most of us eagerly grab all the
book promotion opportunities we can get.
Perhaps we'll see the day soon when a
book promotion campaign can be conducted exclusively online — not only because online
book promotion online can become viral marketing
opportunities, but because some of the biggest and
most influential media outlets have transitioned into online - only media outlets.