Most guerrilla marketing is by its nature small in scale but it's the shared links, laughs and likes that will make your campaign a big success.
Not exact matches
Dissecting the
marketing playbooks of successful product producers including Nike, Red Bull, Steve Jobs, and Dr. Dre,
guerrilla marketer Al Lautenslager delivers an education on maintaining
marketing momentum and developing the
most powerful sales team you'll ever have — loyal customers who advocate your brand and champion everything you sell.
But that strategy works a lot less smoothly than it used to, says green
marketing expert Shel Horowitz, author of eight books — most recently the Amazon Environmental category bestseller Guerrilla Marketing Goes Green (with Jay Conrad L
marketing expert Shel Horowitz, author of eight books —
most recently the Amazon Environmental category bestseller
Guerrilla Marketing Goes Green (with Jay Conrad L
Marketing Goes Green (with Jay Conrad Levinson).
«
Guerrilla Marketing Goes Green helps the reader understand that
most aspects of business growth are not based on a zero - sum game.
Five of his eight books have won awards and / or been republished in other countries, including his
most recent,
Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (John Wiley & Sons, 2010, co-authored with Mr.
Guerrilla Marketing himself, Jay Conrad Levinson).
With a bachelor's degree in advertising, her background includes
guerrilla marketing for Clif Bar, affiliate
marketing at LinkShare and
most recently, sales for an international performance agency that executed SEO and PPC campaigns for multinationals.
Using eye - catching slides and examples including some of the world's largest and
most successful corporations, like General Electric, Marks and Spencer, and General Motors, Shel Horowitz, lead author of
Guerrilla Marketing Goes Green, shows how to attract all three groups.
Very much in line with what I advocate in several of my books,
most recently
Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson).
It was a creative form of advertising but
most assumed it was done by Samsung as
guerrilla marketing for their Samsung Galaxy S III phone until Samsung denied it to SlashGear.
Either way, with this extremely underutilized «
guerrilla» book
marketing technique that
most authors don't even know about, you, as a relatively unknown author, win.
So here's my
guerrilla marketing idea... Larry should upload this podcast to 20 or 30 Ipods, and then send it parcel - post to the Marketing Directors of the firms he would most like to w
marketing idea... Larry should upload this podcast to 20 or 30 Ipods, and then send it parcel - post to the
Marketing Directors of the firms he would most like to w
Marketing Directors of the firms he would
most like to work with!
DAVID PERRY: Headhunter, speaker, co-author of the award - winning
Guerrilla Marketing series with 21M books in print, David Perry is the managing partner of Perry - Martel International, one of North America's
most successful executive search and recruiting firms.
Professional summary I have used creative cost effective
marketing technique such as
guerrilla marketing, sponsorships, and effective use of low cost media to build an MMA (Mixed Martial Art) promotion company from concept to one of the
most highly regarded MMA productions in New England.