Accolade Wines, the UK's leading wine supplier, announced today that
Mud House Wines is now an official sponsor of the 2017 British and Irish Lions tour of New Zealand.
British & Irish Lions Chief Operating Officer Charlie McEwen said, «We are delighted to partner with
Mud House Wines as an official sponsor and wine supplier.
Accolade Wines has reached an agreement to buy leading New Zealand wine brands Mud House and Waipara Hills from prominent New Zealand winemaker,
the Mud House Wine Group.
Not exact matches
«Over the last five years, we have experienced significant growth and expanded our global footprint through the acquisition of Geyser Peak in the United States, Grant Burge
Wines in Australia,
Mud House in New Zealand and Vina Anakena in Chile.»
Those acquisitions have included Grant Burge
Wines from the Barossa Valley in South Australia,
Mud House in New Zealand, Vina Anakena in Chile and Geyser Peak in California.
«If you look at what we did with [New Zealand
wine brand]
Mud House, we took that brand from 10,000 cases to 380,000 cases in 12 months, and it's the platform that we have, the distribution that we have — we ship more
wine than anyone in terms of bulk shipping across the UK [and] we have our packaging facility in the UK, which gives us great efficiencies.
It acquired
Mud House in New Zealand, Vina Anakena in Chile and Grant Burge
Wines, based in South Australia's Barossa Valley.
Accolade
Wines adds rugby to sports roster with
Mud House Lions tie - up Accolade
Wines has lined up its latest sport - related sponsorship deal, with New Zealand
wine brand
Mud House set to be a sponsor... read more
Accolade
Wines adds rugby to sports roster with
Mud House Lions tie - up Accolade
Wines has lined up its latest sport - related sponsorship deal, with New Zealand
wine brand
Mud House set to be a sponsor
Paul Schaafsma, general manager, Accoalde
Wines UK & Ireland, comments: «The
Mud House acquisition significantly strengthens our new Zealand portfolio in the UK and Irish markets, it will give us even stronger leverage and greater flexibility to meet the needs of the buyers in the retail and on - trade sectors, and will round - off our portfolio from the New World.»
In the same way that you would only go to Accolade
Wine to get
Mud House, you'd only come to us to get Mionetto, and Radeberger fits with that,» he said.
Accolade
Wines is a global
wine company with some of the world's best - known brands including Geyser Peak, Atlas Peak and XYZin from California, Australian brands Hardys, Houghton and Banrock Station, New Zealand's
Mud House and Waipara Hills and Kumala and Flagstone
Wines from South Africa.
Accolade
Wines are the premier
wine supplier in the UK and to have a quality New Zealand
wine such as
Mud House is fantastic.»
With three of the top 10
wine brands in the UK, and two of the top ten in Australia, Accolade's enviable portfolio is led by Hardys and includes St Hallett, Petaluma,
House of Arras, Houghton, Grant Burge
Wines and Banrock Station (Australia), Waipara Hills and
Mud House (New Zealand), Geyser Peak and Echo Falls (United States), Kumala & Flagstone (South Africa), and Viña Anakena (Chile).
Accolade
Wines» portfolio offers a broad range of New World
Wines, including:
Mud House, Da Luca, Grant Burge, Viña Anakena, Arras and Geyser Peak.
Accolade
Wines is one of the world's largest
wine businesses, with leading Australian brands, Hardys, Grant Burge
Wines and Banrock, South African Flagstone, Fish Hoek and Kumala, Californian Geyser Peak, Atlas Peak and Echo Falls and New Zealand's
Mud House and Waipara Hills.
«Our business has cemented its position as the leading supplier of New World
wines in recent years, building on its Australian, Californian and South African portfolio through the acquisition of brands in key appellations such as Sonoma County, through Geyser Peak, and Napa Valley through Atlas Peak in 2012, and in 2014 included premium New Zealand regions through the acquisition of
Mud House and Waipara Hills.»
The New Zealand and Italian offering includes
wines from Kim Crawford,
Mud House, Terra Sancta and Canti.