Sentences with phrase «nerf dog line»

Prior to designing the Nerf Dog line, we conducted extensive consumer research and found that brand awareness among consumers in the pet toy space is very low.

So, when designing the line, it was very important to our company and to Hasbro (the licensor) that the Nerf Dog line maintained the look and feel of the brand.

David Sarnowski, COO of Gramercy Products, Inc., discusses how his company's Nerf Dog line is leveraging a well - known brand and innovative product design to generate excitement in the toy category.