Channel 4 News broadcast clips Tuesday that also show
Nix saying his data - mining firm played a major role in securing Donald Trump's victory in the 2016 presidential elections.
Channel 4 News broadcast clips Tuesday that also show
Nix saying his data - mining firm played a major role in securing Donald Trump's victory in the 2016 presidential elections.
Channel 4 News broadcast clips Tuesday that show
Nix saying his data - mining firm played a major role in securing Donald Trump's victory in the 2016 U.S. presidential election, including «all the data, all the analytics, all the targeting.»
Not exact matches
Cambridge Analytica's CEO, Alexander
Nix, who has been suspended pending an investigation, assured the Cruz campaign that it acquired all the
data ethically and legally, Tyler
said.
Schroepfer also confirmed this agreement was signed with Kogan in June 2016, and
said the «core commitments» were to confirm the deletion of
data from himself and three others Kogan had passed it to: Former Cambridge Analytica CEO Alexander
Nix; Wylie, for a company he had set up after leaving Cambridge Analytica; and Dr Michael Inzlicht from the Toronto Laboratory for Social Neuroscience (Kogan mentioned to the committee earlier this week he had also passed some of the Facebook
data to a fellow academic in Canada).
Though it has
said that the acting CEO, Dr Alexander Taylor, who took over from
Nix last month has returned to his former role as chief
data officer.
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Wylie
said that Bannon and
Nix first met in 2013, the same year that Wylie — a young
data whiz with some political experience in Britain and Canada — was working for SCL Group.
«Pretty much every message that Trump put out was
data - driven,»
says Cambridge Analytica CEO Alexander
Nix
On the same day, a then little - known British company based in London sent out a press release: «We are thrilled that our revolutionary approach to
data - driven communication has played such an integral part in President - elect Trump's extraordinary win,» Alexander James Ashburner
Nix was quoted as
saying.
«We gave them
data, that's indisputable,» Kogan
said in response to
Nix's prior suggestion that he had never obtained Facebook - linked information from his company.
After being kicked off Facebook, Cambridge Analytica suspended its CEO, Alexander
Nix, and
said it would launch an independent investigation into the allegations of
data misuse.
Mr. Collins, the British lawmaker,
said he planned to call Alexander
Nix, the chief executive of Cambridge Analytica, to return to Parliament and answer questions about testimony last month in which he claimed that the company never obtained or used Facebook
data.
Nix said the firm handled «all the
data, all the analytics, all the targeting» and
said Cambridge used emails with a «self - destruct timer» to make its role more difficult to trace.
Nixed: Cambridge Analytica, a
data firm with ties to Donald Trump's presidential campaign,
said it suspended CEO Alexander
Nix after undercover videos showed
Nix saying he could entrap politicians with bribes and women.
Wylie
said that it was under
Nix's direction — but with the knowledge of Bannon and Rebekah Mercer — that Cambridge Analytica began an ambitious
data - gathering program that included tapping into the Facebook profiles of 50 million users through the use of a personality - testing app.
Yet when Donald Trump
nixed a rule that required exactly that — a requirement that mental health
data be part of a national database to screen gun buyers — John Faso
said absolutely nothing.
Wylie
said that Bannon and
Nix first met in 2013, the same year that Wylie — a young
data whiz with some political experience in Britain and Canada — was working for SCL Group.
Alexander
Nix - who has now been suspended by the firm -
says he met the now - president «many times» and his company's
data «informed all the strategy».
He
said the revelations that CA harvested
data from 50 million Facebook accounts meant
Nix had «deliberately misled the committee and Parliament» by
saying CA does not engage in such activities.
Nix, who serves as Cambridge's chief executive,
said that none of the information the company collects is «particularly intrusive,» adding that SCL's
data - science techniques were predominantly developed in the political space, not for military clients.
Collins, the chair of the Commons digital, culture, media and sport select committee,
said he would be recalling
Nix to give further testimony to explain why he had told MPs last month that his company had not received
data from Facebook.
There is an interesting slippage in the presentation between
Nix saying that hundreds of thousands of people have filled out Cambridge Analytica's questionnaires and his claiming they have this amount of
data on every American adult.
That
said, it does appear Wylie can prove that Cambridge Analytica's CEO Alexander
Nix was lying or misinformed when he told British MP's that his company hadn't harvested or used Facebook user
data in its election work, and given the tougher privacy laws across the pond this is serious indeed.
Nix said Cambridge Analytica handled «all the
data, all the analytics, all the targeting» for the Trump campaign, and used emails with a «self - destruct timer» to make the firm's role more difficult to trace.
It is «intuitive» that the more such
data is collected, the better his company can be in predicting how people will vote,
Nix said.
Wylie
said that it was under
Nix's direction — but with the knowledge of Bannon and Rebekah Mercer — that Cambridge Analytica began an ambitious
data - gathering program that included tapping into the Facebook profiles of 50 million users through the use of a personality - testing app.
In February 2018,
Nix appeared before the Culture Media and Sport select committee in the House of Commons in London and
said: «We don't work with Facebook
data, we don't have Facebook
data.»
«We've never worked in Russia,»
said Mr.
Nix, head of a
data consulting firm that advised the Trump campaign on targeting voters.
Partly because of «the power of big
data and psychographics,» Cruz rose from 5 percent to 35 percent in the polls,
Nix said in his speech, which he delivered at the Concordia summit, a New York City gathering of government, business and nonprofit leaders.
While Mr.
Nix has told lawmakers that the company does not have Facebook
data, a former employee
said that he had recently seen hundreds of gigabytes on Cambridge servers, and that the files were not encrypted.
Nix says on the tape CA did all the research, got all the
data, did all the analytics, all the targeting.
«We are thrilled that our revolutionary approach to
data - driven communications played such an integral part in President - elect Donald Trump's extraordinary win,»
Nix said in a Nov. 9, 2016, news release.
Cambridge Analytica, whose CEO Alexander
Nix said in a February parliamentary hearing that his firm did not work with Facebook
data, released a statement on Saturday contradicting that, but claimed the company had deleted the GSR - obtained social network information after it had learned that the information violated Facebook's term of service.
«We can use «big
data» to understand exactly what messages each specific group within a target audience need to hear,» Alexander
Nix, the company's chief executive,
said at a marketing conference last year, according to The Wall Street Journal.
In an interview with The Washington Post, Wylie
said Bannon» approved the
data - collection scheme we were proposing» and even had authority over the company's CEO Alexander
Nix.
Nix boasted that they were the propaganda arm for Trump,
saying, «We did all the research, all the
data, all the analytics, all the targeting, we ran all the digital campaign, the television campaign, and our
data informed all the strategy.»
Referring to a series of unsavoury claims made by Cambridge Analytica CEO Alexander
Nix to an undercover reporter for Channel 4 News, Prasad
said, «Would the Congress now depend on
data manipulation and theft to woo the voters?
Asked by the committee about
Nix's earlier, contradicting testimony, Wylie wondered out loud why CA spent «the better part of $ 1M on GSR» — pointing also to «copious amounts of email» and other documents he
says he has provided to the committee as additional evidence, including invoicing and «match rates on the
data».
«We did all the research, all the
data, all the analytics, all the targeting, we ran all the digital campaign, the television campaign and our
data informed all the strategy,»
says Nix, whose company is being investigated by British officials for its handling of personal
data.
Nix said during the Cruz campaign that it had five or six sources of
data on each voter.
Mr
Nix said that the
data analytics his firm used in the Trump campaign were also widely used in President Obama's election campaign and that Hillary Clinton also employed «hundreds of
data scientists».
This
data was then used, as
Nix said, to create «individualised targeted and engagement ads».
The committee also
says it has fresh questions for Alexander
Nix in light of revelations that hit the headlines at the weekend about how a researcher's app was used to gather personal information on about 270,000 Facebookers and 50 million of their friends, back in 2015 —
data that was passed to CA in violation of Facebook's policies.
Last month, the CEO of Cambridge Analytica, Alexander
Nix, told Parliament's Digital, Culture, Media and Sport Committee that his firm had received no
data from GSR, in what now appear to be false statements,
says MP Damian Collins, who heads the committee.