Sentences with phrase «own brand story»

While brand stories have always played a role in attracting employees and customers, mission statements are especially important when it comes to Gen Z workers.

Without a good brand story, your product holds no inherent or emotional value for your customers.

You might have heard of Foursquare, but if you're not using it for business, you're missing out on a powerful marketing and engagement tool that can help any business — large or small — tell its brand story to an entirely new category of consumer.

To these companies, there's much more to social marketing than peddling their brand story as bait for hollow likes, re-pins and re-tweets.

Keeping track of these tools helps you weave your individual brand story into a wider context, making it more important and relevant to a wider audience, and increasing the likelihood it will be covered.

When it comes to what types of images to use, choose crisp, visually - compelling images that tell your brand story.

Every entrepreneur has a higher purpose; here's how to put yours into words and create your own personal brand story.

«One of the most underutilized and yet powerful things a company can do for itself is find a way to activate its employee base to socially tell its brand story,» said Pavey Purewal, CMO, Dynamic Signal.

Isn't it time you took the target off your audience's back and invited them share in your brand story?

Think about the power of augmented reality for your business, and how you can encourage customers to immerse themselves in your brand story.

Businesses and professionals can see these highly personal approaches, and explore how they can do something similar to create a connection between brands, brand stories, and consumers.

With your website as a platform, you can use your influence and position to advocate for worthy causes — a sure - fire way to endear yourself to your local community and create an authentic, unforgettable brand story.

When it comes to marketing your business in a powerful and meaningful way, you need to give serious thought to that which makes you stand out in a way no one else can — your brand story.

For 103 years, we've been naturally focused on creating cars, with the notable addition of motor racing as a core part of our brand story.

Without an effort to transform its brand story, Toys R Us is another retail example of too little, too late.

«Having a really clear brand story and having that as a way to community the company values and culture.»

But how do you go about creating a truly impactful brand story?

I would say I'm very rooted in how product is a key driver in telling a story for us, an online experience to drive a brand story.

Sixty - five percent of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated.

The retailer produces two types of stories: brand stories, which Bédat says are fundamental to the company's mission, and standalone features.

We will continue to tell our brand story to more people, continue to build our team and put the customer first.

He's been with Nike (nke) so long, it's one of the great brand stories of our life.

Still, while the format may be known, today's top marketers are innovating they way they use experiential marketing to tell their brand stories.

Outdoor billboard advertising is nothing new, today's top marketers are innovating they way they use experiential marketing to tell their brand stories.

Every decision, whether it be in - store design, packaging, operations, human resources, or any other silo within their businesses, was made with the brand story in mind.

He employed the most literal way of crafting a brand story by taking a well - known and beloved fairy tale and putting that story's title right into his brand's name.

These are all opportunities to communicate your brand story and send all decisions through your story filter.

Engaging and useful content that tells brand stories about customer use of products and services is the kind of content that inspire both sharing and conversion outcomes.

You can tell your OWN brand story using journalistic - storytelling that's credible and helps you attract and convert leads via your own unique stories.

It may resemble a high - level editorial calendar — but is structured with a focus on telling your complete brand story as you continue along your content development process.»

# 1: 65 % of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated.

Every piece of content marketing you make reflects your brand story.

As Intel evolved from an engineering driven firm whose products — largely hidden from view — powered 90 % of the world's computers, to customer - focused products, the company's executives and engineers needed to transform the way they told the brand story.

For the next ten years, Carmine held workshops and one - on - one sessions with hundreds of C - suite executives, general managers, directors and engineers to help them craft and tell the Intel brand story.

We began by building a responsive platform that highlighted Service King's brand story and values.

That brand story is powerful and should shine through everywhere, regardless of whether customers and prospects are engaging with the brand on or off - site.

Telling your brand story helps you distinguish yourself from the overload of information out there.

They helped shape a brand story that stood the test of all of the different paths that I've attempted.

Our team placed heavy focus on content, telling the brand story throughout every interactive touchpoint.

Both BTV and CEO Clips are innovative marketing methods for publicly traded companies to brand their story to retail and institutional investors via business news on national TV and financial portals.

Stephanie is a talented social media strategist with a passion for inventing a unique brand story for every client she encounters.

Your audience will be captivated as they watch Carmine bring the topic alive with actionable and insightful videos, brand stories, scientifically - proven principles, and first - person interviews with storytellers such as Richard Branson and Tony Robbins, as well as leaders at: Apple, Google, Salesforce, UCLA Medical Center, Southwest Airlines, Sequoia Capital, McKinsey, and Airbnb, among others.

Others might say that they didn't have enough time to build their product or they didn't learn how to tell a great brand story.

That will help you get the best working message for your ad, campaign, Press Release or Brand story.

Power Up Your Brand Story with Visual Content Marketing Social Media Branding Personal Brand Social Business

Facebook is the perfect channel for sharing CAC's entertaining brand stories, photos, recipes and The Scoop blog posts.

So, for Bombay Sapphire this led to us using technology to illuminate brand stories for global travel retail shoppers and produced a 78 % sales uplift in the first year.

The competition is based on brand concept, logo and brand identity, brand story, graphics, typography, style and legibility, and overall design among other things.

This In Session segment digs into using digital to educate the market and tell your brand story.

Chris Joscelyne, creative account director at ButterflyCannon and Will Turnage, CEO of 180 East, together will be talking about how to create a successful spirits brand in today's competitive market - the importance of finding a compelling brand story, developing an overarching creative platform and getting totally obsessed about the design craft, all demonstrated through the launch of the new Hawthorn's London Dry Gin.