Hey
Obama ad people, when the phone rings at 3 a.m., do we want this guy in charge?
Not exact matches
What we are stuck with is a Super PAC apparatus that produces worthless election year
ads featuring old, white, affluent
people complaining that
Obama is taxing and regulating them too much.
Plouffe's response was that campaigns need to take negative messages spread online from
person to
person as seriously as they would a negative TV
ad or a direct attack from an opponent in a public appearance, providing yet another example of the extent to which the
Obama team understood the changed media environment in which they ran.
Many of those pop - up pages include a «go directly to page» or «skip
ad» link, which is what the
Obama folks were talking about: if you offer
people a chance to skip your persuasion content, many of them will.
Here's another tip (via RootsCamp 2012) from our digital marketing friends at
Obama 2012: when you're doing persuasion
ads, don't use a format
people can skip over... because they will.
Was this done by the same
people that do
Obama's
ads?
Pingback: e.politics: online advocacy tools & tactics»
Obama Campaign Pro Tip: For Persuasion
Ads, Don't Use a Format
People Can Skip!
Those emails — along with constant in -
person donor - stroking by President
Obama, his wife and other Democratic Names — pay for the TV
ads and the grassroots organizing that give Dems their only real hope of holding on to the Senate... and perhaps beating expectations in the House.
The
ad - by the same public relations firm that launched the «Swift boat» attacks on John Kerry when he ran against George Bush in 2004 election - is designed to convince
people to oppose President Barack
Obama's healthcare reforms.
The «All Risk, No Reward Coalition» launched a flurry of TV
ads that, according to the press release, «will educate the American
people on the «All Risk and No Reward» of TransCanada's Keystone XL tar sands pipeline and urge President
Obama and U.S. Secretary of State John Kerry to reject it.»
The
Obama campaign aired radio
ads criticizing Romney for saying a dirty coal plant «kills
people» when he was Governor of Massachusetts.