After February's announcement, the DNC spent the rest of 2014 recovering from the monetary shock of absorbing
the Obama Campaign's debt, only to be walloped at the polls in November.
I doubt
the Obama campaign has a problem with letting supporters do their own thing.
Many have noted
the Obama campaign exploited the same thing in 2012 (emphasis mine)
A «spray and pray» approach, which would digital ads placed on a wide variety of sites, often turned out to be more cost - effective than, say, premium - priced cookie - targeted ads (though
the Obama campaign certainly DID employ cookie - targeting as well).
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Obama Campaign Pro Tip: For Persuasion Ads, Don't Use a Format People Can Skip!
Micah Sifry posted a fascinating analysis last night of
the Obama campaign's takeover of a formerly volunteer - run MySpace site for the candidate, complete with dueling accusations and a lot of ill will all around.
I'd put the list together as a byproduct of preparing for Mexico City (again, ouch) and for an upcoming article series, and decided to publish it as a stand - alone piece in part because it was ready and in part because people had been asking for articles about
the Obama campaign on those email lists I mentioned above.
At the December, 2009 edition, Charles Lenchner and I had a great conversation about applying the lessons of the ’08
Obama campaign to local political campaigns and issue advocacy efforts, and it lives on still through the magic of online video.
And in tonight's conversation, «my book» is exactly what I'll have in mind, at least the e-book variety — I've seen a steady uptick in traffic to both
the Obama campaign book and «Winning in 2010» over the last couple of months, which makes sense as 2012 gets closer.
Cross-posted on techPresident Sunday's announcement from
the Obama campaign confirmed it: whatever other political roles it may play, the internet is one hell of a way to fund a campaign.
TV stations are required to sell ads to campaigns at a discount, meaning that Crossroads GPS and its ilk are getting even less bang for their buck than
the Obama campaign is.
The Obama Campaign, on the other hand, does not have its own photography app.
Which leads us to yesterday, when a list of articles about
the Obama campaign got twice as many page - views as the entire site usually gets in a day.
With
Obama campaign staff reporting a «ridiculously» high Return On Investment for list - building search ads and Google giving Grants to nonprofit advocacy groups like a crack dealer handing out freebies in a new territory (and for much the same reason?)
We've already heard from Joe Rospars on
the Obama campaign's use of online video, along with NBC's Chuck Todd on the future of corporate journalism, so let's wrap up with what YouTube's Steve Grove took away from two years of intimate exposure to the best and worse of online video campaigning.
His campaign had access to the same polls that outsiders (like Nate Silver) and
the Obama campaign could see, but they discounted them: they FELT that their narrative was working, and they convinced themselves that the polls were off.
C.f.
Obama Campaign Uses Micro-site To Brand McCain As Peddler Of Criminal Business»...
For another of the occasional glimpses we get of
the Obama campaign's comprehensive effort to re-energize his 2008 online supporters, check out this article from The Times, which came out right before I ran off to Austin for SXSW:
And the delay in settling the status of OFA — which ended up hoarding
the Obama campaign's data as a separate 501c4 — cost critical time, led to confusion, and in the end provided only pieces of the Obama machine's massive tech operation back to the Party.
Sinker and his wife weren't the only ones to receive similar but subtly different emails from
the Obama campaign.
Jon Stewart thinks the super-casual tone of
Obama campaign emails of late has gone a bit far: The Daily Show with Jon StewartGet More: Daily Show Full Episodes, Political Humor & Satire Blog, The Daily Show on Facebook I'm sure those messages test well individually, but how about their...
NGP VAN, the global leader in technology for Democratic and progressive campaigns and organizations, today announced its acquisition of NationalField, the startup launched out of the 2008
Obama campaign that provides online organizing networks and powerful data dashboards to campaigns and organizations fighting for change.
I phrase this more of a question than a comment: surely the level of grassroots devolution we can see with
the Obama campaign is confined more to the business of campaigning than actual control over Democratic policy platforms?
We recently saw a $ 10 ask perform much better for a client than their (standard) $ 35 ask — this is in line with PCCC, MoveOn, even
the Obama campaign trying lower and lower dollar asks.
If we are looking for possible solutions as to how Labour might organize itself in the future, we could do a lot worse than looking across the Atlantic at
the Obama campaign.
The interesting angle from our point of view was the part — reported early by Yahoo News — that urges the party to create a data infrastructure to power the kind of voter targeting at which
the Obama campaign (among others) has excelled.
We've already heard from Joe Rospars on
the Obama campaign's use of online video, along with NBC's Chuck Todd on the future of corporate journalism, so let's wrap up with what YouTube's...
Over the internet — making digital donations key to
the Obama campaign, just as they were in 2008.
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Obama Campaign Hiring Still Hiring State - Level Data Directors
PLUTA: So even though the president has no primary opponent, starting today in Michigan
the Obama campaign has an ad that defends his record on the auto industry.
Even as Messina jet - sets around the country, huddling with big donors, will the campaign cultivate the small donors and grassroots activists who powered and shaped the «08
Obama campaign?
We expect this kind of bile from Barney, especially when it plays into
the Obama campaign's efforts to divide, distract and deceive the American people.»
Emanuel, a former White House chief of staff for Obama and congressman from Chicago, made a splash last week when he stepped down from his honorary position with
the Obama campaign to begin fundraising for Priorities USA Action.
Obama campaign spokesman Ben LaBolt tweets»!!!»
Monday,
an Obama campaign official emailed supporters asking them to call Republican congressional offices and keep the pressure on.
Between Oct. 18 and Nov. 26, the period covered by Thursday's filings, Obama's campaign, combined with a trio of Democratic Party committees devoted to it (the Democratic National Committee and the joint DNC -
Obama campaign committees called Obama Victory Fund 2012 and Swing State Victory Fund), raised $ 111 million, compared to $ 100 million raised by Romney's campaign, the Republican National Committee and the joint RNC - Romney campaign Romney Victory.
Asked about the ad on Tuesday and Wednesday,
Obama campaign officials refused to comment, saying the legal separation between campaigns and super PACs meant they had no part in the spot's production.
Both Singleton and campaign manager Bill Hyers are veterans of
the Obama campaign, and Singleton said that elements of the de Blasio campaign involved «applying lessons of
the Obama campaign to the unique conditions of New York City elections.»
Until now, it's been unclear which pieces of
the Obama campaign tech pie would be heaped onto House and Senate campaign plates this year.
Easy prediction:
the Obama campaign will take mobile canvassing tools national and so will their eventual Republican opponent.
«Undecided is just a big lump,» said Daniel Kreiss, who wrote a book on the evolution of Democratic «networked» politics from Howard Dean through the 2008
Obama campaign.
Founded by veterans of
the Obama campaign, NKD serves as a training ground for individuals seeking to become more engaged in local politics, and hopes to nurture a new generation of elected Brooklyn Democratic leaders.
There is a real difficulty in translating
the Obama campaign to the UK.
Building on experience gleaned from the inevitable secondment to
the Obama campaign, he was poached by Miliband, for whom he successfully recruited young Labour supporters, and bloggers, to the cause.
Another exchange with
Obama campaign manager David Plouffe reveals Clinton was laying the groundwork for a possible run far earlier than previously known.
Since gaining acclaim during the 2008 presidential election through
its Obama campaign work, the integrated digital marketing agency has veered away from political candidate campaigns and broadened its clientele to encompass more advocacy groups, non-profits, unions, sporting organizations, educational institutions, and corporate clients.
Teddy Goff will lead the digital efforts of the 2012
Obama campaign, says a campaign source, confirming chatter that has been floating around in online politics circles.
The Obama campaign insisted that it had followed all the rules, and would double - back to make sure its list had been scrubbed of those on the «do - not - call» registry.
Political search advertising has come up a couple of times on the site lately, once in connection with
the Obama campaign and once involving a 2010 Senate race.
Sunday's announcement from
the Obama campaign confirmed it: whatever other political roles it may play, the internet is one hell of a way to fund a campaign.