Obama targeted voters and potential supporters using software that ran outside of Facebook.
Not exact matches
Masses of data about each
voter's political tendencies - gathered through public sources and through campaign contact - allowed
Obama for America (OFA) to
target voters more precisely than ever before.
In September 2011, the
Obama campaign launched Operation Vote, which focused on eight
target groups: women, blacks, seniors, Hispanics, Asian - Americans, Jews, gays, and young
voters.
Nobody seemed to care when President
Obama's campaign used the same loophole to get data on and
target tens of millions of
voters.
CNN: Anti-
Obama mail piece: «We are no longer a Christian nation» Focus on the Family, the Colorado - based social conservative organization founded by evangelical author and radio host James Dobson, is
targeting Iowa
voters with a mailing that quotes President
Obama as saying «we are no longer a Christian nation.»
Des Moines, Iowa (CNN)-- Focus on the Family, the Colorado - based social conservative organization founded by evangelical author and radio host James Dobson, is
targeting Iowa
voters with a mailing that quotes President
Obama as saying «we are no longer a Christian nation.»
This year, Hillary Clinton's team raised hundreds of millions of dollars online, built a massive data and human infrastructure to turn out their
voters, invested their money in
targeted TV advertising, created opportunities for volunteers to work in their own social circles on behalf of the candidate — all pieces
Obama had shown should work.
At one of this year's many data - focused Netroots Nation panels, former
Obama data guru Ethan Roeder noted something about the effective use of
voter -
targeting technologies: that's it's less about the data itself, and more about creating a culture of letting the information in...
TechPresident reports that the
Obama campaign tested their new «Dashboard» system to let volunteers from around the country make calls into Wisconsin, the AFL - CIO has trialed software that matches
voter lists with volunteers» Facebook friends to let them call
targets that they actually know rather than total strangers, and the Walker campaign combined VoIP with digital
voter files to automate the connection between identification calls and data entry.
NY Mag's Steve Friess reports that Republican political operatives are now rushing to read Sasha Issenberg's book on how
Obama's team used a scientific approach to
targeting voters and fine - tuning messaging:
In Sen. Barack
Obama's Iowa headquarters, young staff members sit at computers, analyzing online
voter data and
targeting potential backers.
If either of them were to stay in power for 16 or 20 years (and
Obama was popular enough that he might have done so) large numbers of the opposition would find themselves shut out from power and subject to punitive laws and regulations (consider the IRS
targeting of conservative groups under
Obama or recent Trump's
voter fraud investigations of states that opposed him).
Learning from
Obama's success in
voter -
targeting, campaigns on both will try to use data to contact the
voters whose appearance at the polls could put them over the top.
The interesting angle from our point of view was the part — reported early by Yahoo News — that urges the party to create a data infrastructure to power the kind of
voter targeting at which the
Obama campaign (among others) has excelled.
Just as in 2008, when the campaign saw over a billion minutes of video viewing,
Obama's staff also posted a slew of individual video clips, often several per day, and often designed to deliver a
targeted message to a specific audience of
voters... or campaign volunteers.
In the final weeks before Election Day, a scary statistic emerged from the databases at Barack
Obama's Chicago headquarters: half the campaign's
targeted swing - state
voters under age 29 had no listed phone number.
President
Obama's team used Facebook to
target voters a decade ago, albeit with different techniques (and no suggestion of wrongdoing).
Many political campaigns have used demographics (e.g., age, race, gender) to
target political messaging, and President
Obama successfully and famously used consumer data to
target voters.
A key element in the Democratic win in Virginia this week was the ability to adapt
Obama campaign capabilities to integrate historic
voter file data and recent data from field organizers and partner groups with analytics capabilities to develop
targeting models, representatives from NGP VAN, Blue Labs and the Virginia Democratic Party said in a press call Friday.
* Barack
Obama is showing that his pledge to broaden the traditional playing field is more than just rhetoric, airing his first ad of the general election — a 60 - second commercial re-introducing him to
voters — in 18 states, including states like Alaska, North Carolina and Georgia that have been long left off of Democratic
target lists at the presidential level.
Precision, the new firm founded by three top
Obama campaign staffers, can offer clients their hard - won expertise but not the data or algorithms that the president's team used to
target voters.
Clinton is set today to deliver her most
targeted general election pitch yet to young
voters, seeking to expand her uneven support with a group that helped elevate President
Obama in 2008 and 2012 but that has often proved resistant to her overtures.
One of the big questions that emerged from the 2012 White House race is whether down - ballot candidates running on shoestring budgets would ever have access to the same data and technology President Barack
Obama used to
target voters.
(CNN)-- President Barack
Obama's re-election campaign on Thursday released the first in a series of television ads
targeting female
voters.
AFP has 116 staff members on the ground
targeting 9 million
voters the group has found to be «up in the air» about how to assess
Obama's economic record, said its president, Tim Phillips.
Data - driven
targeting of potential
voters played an enormous role in the election of Barack
Obama; directed marketing has led to record growth for companies like 1 -800-Flowers.
While the world's leading scientific bodies tell us we need to act immediately to avoid catastrophic climate disruption,
Obama has set his own
target date at 2050, long past any opportunity for
voters to hold him accountable.
Indeed, the
Obama campaign was heralded for its data savviness in connecting with potential
voters and also used Facebook profile information to
target ads (though, to be clear, the
Obama campaign didn't violate Facebook's terms, as Cambridge Analytica did).
The data analytics machine that presidential candidate Hillary Clinton used in her 2016 campaign — named Ada after the 19th - century mathematician and early computing pioneer — used state - of - the - art segmentation techniques to
target groups of eligible
voters in the same way that Barack
Obama had done four years previously.
President
Obama's team used Facebook to
target voters a decade ago, albeit with different techniques (and no suggestion of wrongdoing).
Propelled the success of the Rock the Vote organization in the state of Ohio during the 2012
Obama re-election campaign; attracted new members, secured volunteers to knock on doors and register new
voters, assisted with on - the - ground canvassing, maintained state - specific website and newsletter, wrote and updated social media content, and tracked and charted progress to identify areas for more
targeted focus.
According to a recent paper by Ryan Enos and Anthony Fowler, the Romney and
Obama campaigns were able to increase
voter participation in the 2012 election by 7 - 8 percentage points in «highly
targeted» areas.