By now,
the Old Spice ads featuring the «I'm on a horse» guy have surpassed viral and become positively bacterial.
The latest
Old Spice ads also developed by Wieden + Kennedy introduce the new character Danger Zone Man to tout the brand's Danger Zone deodorant.
Not exact matches
Most recently,
Old Spice has made significant gains in Buzz scores among men 18 — 49 with its award winning, in - your - face, ever - morphing
ads featuring Isaiah Mustafa.
Not only did Tide manage to get free commercials for
Old Spice and Mr. Clean based on brand recognition alone, but it also planted the seed in your head that every
ad could and should be an
ad for Tide, just because everyone's clothes are always clean in these commercials.
Last month
Old Spice had a viral hit with their
Old Spice Guy Youtube
ads, and their sales doubled.