Social media gurus, ninjas, rock stars, and Jedi are selling a myth: that by paying them a little (or a lot of) money and crossing your fingers, you can be the next
Old Spice guy or PSY.
Well, pop culture is pervasive, and our friends at the Law Librarian Blog have uncovered a fantastic adaptation of
the Old Spice Guy gimmick.
In the past week or so,
Old Spice Guy (real name Isaiah Mustafa) has been trading personalized towel - clad videos with no lesser a celebrity than my favorite child star / rabid baseball fan Alyssa Milano.
Last month Old Spice had a viral hit with
their Old Spice Guy Youtube ads, and their sales doubled.
You just make a commercial with beautiful waterfall imagery, or a funny
Old Spice guy bit, or whatever, and then you show a picture of the soap.
The cast is filled with familiar faces from all over: Michael Rosenbaum, best known as Lex Luthor on Smallville, wrote, directed, and stars; his former flame is played by Homeland «s Morena Baccarin, and his old gang includes Nick Swardson, Stan from Mad Men, and
the Old Spice Guy.
This month's top 10 celebrity workouts & celebrity diets: January Jones, Lady Gaga, Hillary Digg,
the Old Spice Guy, Shakira, Kim Kardashian, Vanessa Minnillo, and Mike The Situation.
The new
Old Spice guy weighs in on a political question — how Obama can build his support among the Ladies, er, the female voters of America.
Also, those ridiculous pics of Latifi riding a horse on the beach à la
Old Spice guy contributed to his mock icon status.
This little interview (with
the Old Spice guy, a client of his) does seem to suggest that by «anything with a face,» he also means «nothing that COMES from anything with a face.»
If you've seen any of the Old Spice commercials, you know that
the Old Spice guy (former football player Isaiah Mustafa) is awesome.And now he's even more awesome, as Old Spice kicked off a crazy viral campaign where they responded to Twitter comments.
If only every VC looked like
the Old Spice Guy...
There's the Chicago based Domino's franchisee who sends personalized videos (think
Old Spice Guy, but less naked) to people who tweet both praise and complaints about his pizzas, getting him praise on 87,000 Web sites and fierce loyalty from his customers.
Not exact matches
But what
Old Spice really gets right is the emotional element of marketing, making followers wish their man was as suave as that cologne
guy.
Nice young sexy 30 year
old bi
guy, with a nice slim fit smooth shaved good lookin
guy lookin 4 sum 1 2
spice up his life & enjoy sum really kinky fun time 2gether
By now, the
Old Spice ads featuring the «I'm on a horse»
guy have surpassed viral and become positively bacterial.