Old media rules in the end.
Not exact matches
Where the
old rules were «broadcast» and used various forms of mass
media, the new
rules are «narrowcast» and use highly targeted
media.
Positive reviews and
media appearances help, too, but for someone who is an unknown in the market, it usually requires many instances of exposure — the
old «seven impressions»
rule — for someone to remember and then make a purchase.
Whether trying new
media and tactics or
old standbys, always try to follow these «golden
rules.»
Writers on the Internet are not bound by the
rules of
old media institutions; they can guiltlessly go on junkets.
In this last of the four videos I prepared for the 38th ABA National Conference on Professional Responsibility panel, «
Old Rules, New Tools: The Challenge of Social
Media for Bar Associations and Lawyers,» I answer Simon Chester's question, «Is there anyone a lawyer should not friend on Facebook?»
I'd suggest that the
rules need to set on a per -
media basis, derived from — previous expereience with similar
media, and — the things which distinguish the new medium from the
old and each other.
Did they forget that in social
media, the
old rules and ancient laws does not apply?