In one case, Aldrin explains how
Omega watch company gave the astronauts Speedmaster watches to wear during their mission (the watches had to be returned to NASA after the mission).
Or will top
companies dump enough marketing dollars into smartwatches that we all forget how geeky they are and ditch our Tags, Fossils, Rolexes, Tissots, Seikos, Citizens, Bulovas, Breitlings, Weils, Cartiers, IWCs, Panerais, Jaegers,
Omegas, Hamiltons, Ebels and Hublots in favor of a digital
watch tied to a smartphone?