Fact is, today many visitors to the law firm website enter directly
on the attorney bio page — thanks to search engines — making the home page «branding» less relevant and doing away with those boring bio pages more critical.
On attorney bio page, view color photo, contact information, representative work, practice areas and articles.
Why the focus
on attorney bios?
Not exact matches
However, the fallout from the show resulted in a wave of negative comments
on the Facebook (FB) page for the
attorney's law firm, Sisson and Kachinsky Law Offices, leading the firm to remove Kachinsky's
bio from its website.
According to Wikipedia, (and backed up by his official
bio on the Orange County Website), he isn't an
attorney, but has a masters degree in Education.
His
bio says he was honored with the top prosecutor award by three separate
Attorneys General, both Democrat and Republican, for his work
on the gang violence task force and international drug - trafficking investigations.
Well, consider the title tag for the «
Attorney» page
on your website where you display links to
bio pages for all of the firm's lawyers.
Is it time to take another look at your online
bio,
attorney headshot or other stale content
on your website?
Just as the number of bedrooms and bathrooms, the quality of the kitchen countertops, and the absence or presence of an in - ground swimming pool, need to be determined upfront to accurately estimate the cost of construction, so too the number of sections
on the Web site (e.g.,
attorney bios, practice area descriptions, publications), and the nature and complexity of the site's navigation, design and database need to be specified upfront to obtain accurate bids.
On the site, he reads a few blog posts on personal injury cases and, most important to him, reads the attorney bios to know whether he'll click with them during a vulnerable period in his lif
On the site, he reads a few blog posts
on personal injury cases and, most important to him, reads the attorney bios to know whether he'll click with them during a vulnerable period in his lif
on personal injury cases and, most important to him, reads the
attorney bios to know whether he'll click with them during a vulnerable period in his life.
Post content - add content to your profile that establishes your expertise - links to articles you have written, links to posts
on your blogs, links to your
attorney bio page, etc..
How much influence do
attorneys of substance, and their website
bio pages have
on hiring decisions?
For many solo and small firms,
attorney bios are one of the most popular pages
on their site.
How much influence do
attorneys of substance in their website
bio pages have
on hiring decisions?
It doesn't need to be available
on the homepage of your firm's website, but it should at least be available through your
attorney bio on your firm's website.
John: What about «about us» pages where they're typically —
on most websites the «about us» page is the most visited, but
on an
attorney's site we hear this all the time — it's amazing how much the
bio pages really are pivotal.
Do people generally hire based
on a law firm's brand, or
on individual
attorneys, and how much influence do
attorneys of substance and their website
bio pages have
on hiring decisions?
Tracking data shows that
attorney bio pages are consistently some of the most visited pages
on a law firm website.
Attorney Gary L. Mason has a list of his representative clientele
on his linked
bio page, demonstrating his range of business law clients of all sizes, many of whom are leaders in a variety of different industries.
When a reader clicks
on a social media post, it takes the reader to a blog site branded to the lawyer, with the
attorney's
bio and other information, as well as a lead capture form that creates a marketing list specific to that
attorney (see image above).
John: Do people generally hire based
on a law firm's brand, or individual
attorneys, and how much influence do
attorneys of substance in their website
bio pages have
on hiring decisions?
Include a job search checklist, keep track of firms you've applied to, save pages from firm websites (including
bios of the
attorneys you have interviewed with), organize job postings, and make notes
on the go as soon as you leave an interview so you don't forget names and other details you might want to follow up
on or include in your post-interview thank you notes.
In our work advising many law firms
on legal marketing campaigns, we notice a wide discrepancy in the use of
attorney bio pages
on LinkedIn.
Taylor Rayfield
bio: Competitive Compulsion: Personal injury
attorney Taylor Rayfield set records
on her university's volleyball team.
How many times have managing partners said, «We need to highlight our
attorneys» industry experience better
on their
bio pages because that's what influences purchasing decisions»?
Attorney bios are among the most frequently visited pages
on law firm websites.
The service he provides for business owners and professionals is tailored to meet the needs of each client, including: Financial analysis Risk assessment Bankruptcy prevention Litigation
Attorney Gary L. Mason has a list of his representative clientele
on his linked
bio page, demonstrating his range of business law clients of all sizes, many of whom are leaders in a variety of different industries.
In designing their new website, we were tasked with creating a clear cut, easy to navigate branded site that incorporates focus
on industries, advanced search and thorough
attorney bios for a start.
Now that we are moving towards a more global economy,
attorneys can focus
on a micro-niche in their
bio, and people will hire them.â $
It will look and sound the same as every other
attorney bio on any other law firm website.
And, according to a study by the Wicker Park Group, 90 % of General Counsel say that
attorney bios are the most important content
on law firm websites — and are the places they visit most.