In theory, it could
enable a two - way conversation between an intern and the CEO — connections that have nothing to do with an
org chart, says Nicola Mendelsohn, vice president for Facebook in Europe.
In the past year, DiscoverOrg has rapidly expanded its account - based marketing functionality to
enable marketing and sales teams alike to more effectively identify target accounts, prioritize them based on likelihood to purchase, and expand insights — such as in - depth
org charts, buying trigger events, and online consumption behaviors — into those target accounts, allowing teams to effectively target the right person at the right account at the right time with the right message.