Because the author never deals directly with the POD
company or knows where the books are being printed, they remain unaware of the difference between the actual fees
charged by the POD
company and what the self -
publishing company says is the printing
charge, distribution fee, and the author royalty.As with any
other product, the greater the number of middlemen between the manufacturer and the consumer, the greater the price paid by the consumer.
But unlike
other self -
publishing companies (just compare your POD printing costs here with theirs), Mill City Press
charges the street price for POD books, which allows you to set a more competitive retail price for your book.
As it stands now,
publishing companies like MacMillan, HarperCollins, Penguin, Simon & Schuster, and
others want to
charge more for the digital versions of books than most of their customers think they are worth.