For example, we use
PPC keyword data to inform our SEO strategy.
Not exact matches
You'll notice that they also give you a nice list of related
keywords,
ppc data, price estimates, and bidding info just above their Adwords Ad
data.
So, as long as we're going to have to pay for
keyword research
data, I had a thought: Why not start a
PPC campaign?
Drop in a list of
keywords or analytic
data and get back an organized
keyword structure ready for relevant
PPC and SEO campaigns.
When doing
keyword research, one really great way of finding
keywords that will work for you and your business is by setting up and running a
ppc campaign and collecting
data solely for the purpose of selecting your
keywords.
Another way to help you decide which
keywords to select for your SEO campaign is by analyzing your analytics
data, both
ppc and organic traffic.
It very quickly (through use of tabs) gives you access to
data on
PPC ads, related
keyword phrases, your paid and organic competitors, and my favorite; misspellings!
As the next step, make sure that you check the boxes Group
Keywords and Check SEO / PPC data for k
Keywords and Check SEO /
PPC data for
keywordskeywords.
Select one or more
keywords and click the Update SEO /
PPC button to refresh the
data.
Relevant Proficiencies Web Analytics Tools — Omniture (Sitecatalyst, Discover and Insight), Web Trends, Unica Net Insight, Google Analytics • Website Testing Tools — Content and Creatives: Omniture Test & Target, Google Website Optimizer; Tracking Mechanisms: Firebug, Http watch, Httpfox, Charlesproxy • SEO Tool — Web CEO, WebPosition Gold •
PPC Tool — Google Adwords (Adwords Qualified Individual), Yahoo! Search Marketing (Overture) • Display Advertising — Atlas, DoubleClick •
Keywords Tool — Word Tracker, Overture
Keywords Suggestion, Google
Keywords Suggestion • Behavioral Targeting / Personalization — Test & Target, Web Trends Visitor Intelligence, BT Buckets •
Data Collection — Omniture Excel Client, Web Trends Smart Reports and ODBC Driver, SQL •
Data Visualization — SAP Xcelsius, MS Excel, MS Word, PDF • Competitive Analysis Tool • Hitwise, Compete, Alexa, Google Ad Planner • Webs Demography — Hitwise, Google Ad Planner, MSN Ad Lab • Graphic Tools — Macromedia Dream Weaver, Adobe Photoshop 5.0
Technology Web Analytics Tools: Omniture (Sitecatalyst, Discover and Insight), Web Trends, Unica Net Insight, Google Analytics Website Testing Tool: Content and Creatives: Omniture Test & Target, Google website optimizer Tracking Mechanisms: Firebug, Http watch, Httpfox, Charlesproxy SEO Tool: Web CEO, WebPosition Gold
PPC Tool: Google Adwords (Adwords Qualified Individual), Yahoo! Search Marketing (Overture) Display Advertising: Atlas, DoubleClick
Keywords Tool: Word Tracker, Overture
Keywords Suggestion, Google
Keywords Suggestion Behavioral Targeting / Personalization: Test & Target, Web Trends Visitor Intelligence, BT Buckets
Data Collection: Omniture Excel client, Web Trends Smart Reports and ODBC Driver, SQL
Data Visualization: SAP Xcelsius, MS Excel, MS Word, PDF Competitive Analysis Tool: Hitwise, Compete, Alexa, Google Ad Planner Webs Demography: Hitwise, Google Ad Planner, MSN Ad Lab Graphic Tools: Macromedia Dream Weaver, Adobe Photshop5.0