This tool tells you how much your competitors are spending on ads as well as their SEO and
PPC keyword lists.
Such keyword is a good candidate to be moved from the SEO keyword list to
the PPC keyword list.
Not exact matches
Remarketing
lists for search ads (RLSA) allow you to do
PPC ads on AdWords or Bing and go after those who visited your site and are searching for
keywords you're interested in.
Not only do they need to know how to develop a good
keyword list for
PPC and SEO, but smart content marketers use
keyword research to find out what topics they should write about and what phrases they should use while writing.
You'll notice that they also give you a nice
list of related
keywords,
ppc data, price estimates, and bidding info just above their Adwords Ad data.
Drop in a
list of
keywords or analytic data and get back an organized
keyword structure ready for relevant
PPC and SEO campaigns.
Once you identify the
keywords that are most relevant to your website, you can use that
list for search engine optimization, pay - per - click (
PPC)
keyword ads, and any other
keyword advertising.
Yale Appliance's Sheinkopf started targeting long tail
keywords in his blog posts when he realized the important term «counter depth refrigerator,» with a monthly search volume of 8,700, was more valuable to him than purchasing
listing positions through
PPC for terms like «refrigerator.»
If you are a local business and want to make sure that you are paying for the right type of clicks in your AdWords or
PPC marketing campaigns, then consider using one of the negative
keyword lists that I've provided below.
In the 15 years since Google launched their proprietary pay - per - click (
PPC) management platform, Google AdWords, it has become a favorite pastime of many a digital marketing company to compile
lists of the «most expensive»
keywords on Google.
For instance, although you may focus on other practice areas, such as divorce and domestic partnership, if you include the
keyword «adoptions» in your
PPC strategy and a user searches for «out of country adoptions,» your firm will appear in the search
listings.