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Don't use your website as just a business card; turn it into a sales engine with the techniques and strategies that made Yellow Page ads effective.
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Specifically, «Page Post ads» that drive traffic to a free, valuable giveaway (such as a free video training, eBook, or cheat sheet) are extremely effective.
Time after time, I've had the same experience: a little knowledge of HTML has helped me solve problems that were absolutely vital at the time, from getting an email out the door to creating an effective landing page for an online ad campaign.
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Truly useful advice would be based on the genre and target audience, but in general terms, I'd say consider a strategically created and executed online ad campaign (with a very effective landing page) and email marketing.
The least effective ads (generally) are postings on websites and facebook pages.
The text of the ad displayed on Google is critical to attracting appropriate leads, and an effective landing page is critical to converting those leads.
To be effective, a person who is exposed to your newspaper ad on Sunday should recognize you when they read your blog post on Tuesday or explore your LinkedIn page on Wednesday.
We've (briefly) covered the ongoing process that needs to happen for PPC to be effective: Creation and testing of ads, search terms and landing pages.
Using Facebook ads for users who like your Facebook page or Twitter ads for users who follow you can be a highly effective strategy for attracting new students to your school.
Once you've piqued candidates» interest with your job ad, showcase your company culture with an attractive careers page and screen candidates with a quick and effective application form.