Retailers should also take the time and care to make recommendations to
pet owners based on what other customers typically buy at the same time.
The guidelines offered by agencies such as the Oregon Tilth Certified Organic Program and the Center for Veterinary Medicine, along with the USDA give
pet owners some basis by which to determine if a pet food company's organic claims are true.
Many are just concerned
pet owners basing their information off what has been successful for their individual pets.
Not exact matches
Pet product blows up Kickstarter: Petcube, the San Francisco -
based pet - tech startup that lets
owners play with their
pets while they're away, just secured $ 251,000 in a 42 - day - long crowdfunding campaign that surpassed its goal by $ 151,000.
In 2003, the Ashtons founded Philadelphia -
based Petplan, a
pet insurance provider, to give animals the same right to care as their
owners.
According to Davis, Loot Crate launched with a «geeky, $ 20 dollar, Comic Con type thing,» but quickly grew to providing crates for fans of Marvel, WWE, Harry Potter, Halo... as well as broader -
based themes like anime, gaming, and even
pet owners.
In 2011 he launched Seattle -
based Rover, which connects
pet owners needing boarding or sitting services with a network of prescreened dog lovers for hire.
Experts are warning dog and cat
owners to be aware of the risks associated with feeding their
pets raw meat -
based diets (RMBDs), instead of the more conventional dry or canned
pet foods.
Lam, now a senior analyst for Blue Earth Consultants, and other researchers at OSU surveyed 191
pet owners and found nearly half of them got rid of unneeded care products and medicine via the garbage; Blue Earth,
based in Oakland, California, is an environmental management consulting division of ERG.
«Some dogs can be very sensitive to people's moods, and they will respond if they know their
owner is upset or angry,»
Peter L. Borchelt, PhD, a New York —
based certified animal behaviorist, tells Health.
«We have a whole generation of people in the Valley who are connecting more with their food and... Cook Food Company Contents Ever
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bases are Food... them Food To Cook With Ground Beef Contents Their website.
And
pet owners will often judge people
based on how they treat their
pet.
«RealTime has a long history of success in production -
based cars, so we are looking forward to joining what looks to be serious competition as the TCR cars go head - to - head in America for the first time this season,» team
owner Peter Cunningham said.
«
Pet owners want innovative products that deliver on what they promise, are durable and, most of all, remove pain points for
owners,» says Kim Goldsworthy, general manager of sales and marketing at Heyrex, a New Zealand -
based creator of innovative
pet products.
«Products that are backed by science and clinical studies are gaining popularity among
pet owners,» says Sarah Batterson, director of marketing at H&C Animal Health,
based in Parker, Colo. «
Pet owners want to know they are spending their money on products that actually work.»
«While most
pet stores are historically directed toward dogs, there are literally millions of homes (and growing) with cat
owners, many of which have multiple cats per home,» says Chris Glissman, CEO of Kansas City, Mo. -
based catnip supplier Meowijuana.
While there have always been
owners who bought
pet supplies solely
based on where they were manufactured, this trend continues to grow with no sign of stopping.
However, even though demand is rising, only a relatively small proportion of
pet owners are buying these products, says Harald Fisker, president of Grizzly
Pet Products, LLC., a Woodinville, Wash. -
based manufacturer of salmon oil products for dogs and cats.
It's very common to find that
pet owners do not know how to read
pet food labels correctly, they often make their purchase decisions
based on how the
pet food packaging looks like, without looking at the contents.
Preppy Puppy Bakery,
based in West Wareham, Mass., also bakes treats that are wheat, corn, and soy free, but that is likely not the main reason why
pet owners buy the products.
Almost all of the
owners who were asked said they came up with the names
based on their
pets» unusual behavior or characteristics, VPI Corporate Communications Director Curtis Steinhoff said in the zootoo.com article.
As a result, there has been an increase in demand for comfortable, convenient travel products among
pet owners, including cat
owners, notes Penny Johnson, chief executive officer for Gig Harbor, Wash. -
based Sturdi Products Inc. «There are many more products available on the market today that are directed at
pet travel then there was when Sturdi started business over 20 years ago,» she says.
The survey results,
based on interviews with 10,000
pet owners worldwide, showed that the number of people who travel monthly with their
pet has decreased from 38 percent last year to 22 percent this year.
Katie's
Pet Depot has thrived in the face of competition from big - box and Internet -
based retailers by providing best - in - class services to
pet owners in the local community.
These have become increasingly essential, since many
pet owners are trying to avoid chemical -
based products, says Dr. Adelia Ritchie, CEO / founder of DERMagic Skin Care for Animals, Inc..
Antibiotic resistance is getting a lot of attention these days in human healthcare, and
pet owners are starting to turn the same wary eye when it comes to treating their
pets, says Wayne Whitney, national sales manager for Westmont, Ill. -
based Pet King Brands, which makes Zymox
pet products, including an ear - treatment formula containing antimicrobial enzymes that offers an alternative to antibiotics.
Delivered by Nathan Richter, partner at Wakefield Research, a Washington, D.C. -
based market research firm, the presentation focused on a number of trends among Millennial
pet owners and how they are potentially impacting purchasing decisions among this expanding customer
base.
The resulting standards of care, safety and sanitation — developed by groomers and stylists for groomers, stylists,
pets and
pet owners — will help to build the necessary trust that forms the
basis of a positive
pet care relationship.
That said,
pet owners visit
pet specialty retailers more frequently than they do their veterinarian on an annual
basis to purchase food and other essential items.
Consequently, many
pet specialty retailers have become converts, right along with
pet owners, says Jen Loesch, general manager for Sojos
Pet Food, a Minneapolis -
based provider of freeze - dried, shelf - stable, raw meats, toppers and oven - baked dog treats.
Still, while many
pet owners impulsively add toys to their cart when shopping for
pet supplies, plush toys are increasingly the main draw, says Leslie Yellin, executive vice president of Multipet International, a Moonachie, N.J. -
based pet toy company.
Trevor Crotts, president of BuddyBrands, the Wichita, Kan. -
based manufacturer of BuddyRest and PupIQ
pet products, says U.S. - made products also appeal to many
pet owners since it tends to instill higher confidence in the product's quality.
Starting Point Any retailer hoping to attract and meet the needs of
pet owners with a keen eye for natural products, however, will have to start by ensuring that its stock of «natural» product meets the standards of this discerning customer
base.
On a daily
basis, I talk with
pet owners who have dogs that bite.
Of course, they want
pet owners to know common foods harmful and even toxic to
pets, but they also want them to be aware of the cases they see on a usual
basis which could be avoided if
pet owners performed their due diligence.
With the app,
owners can create a specialized diet
based on their
pet's age, weight, breed and activity level and schedule feeding times.
Another report by Arlington, Va. -
based Wakefield Research found that 69 percent of millennial
pet owners are likely to use technology to keep track of their
pet.
As a result,
pet owners are closely monitoring their animals» diets, with a willingness to administer a variety of solution -
based dietary supplements to bolster those diets.
«We see
pet owners becoming increasingly educated and making more informed decisions about what ingredients they choose for their
pets,» says Rashell Cooper, marketing director for Long Beach, Calif. -
based Redbarn.
Ours is this, ours is that,»» says Mike Thomas, vice president of development at Dallas -
based QT Dog, noting that this is promoting the importance of healthy
pet products to millions of
pet owners.
Pet food manufacturers are introducing a steady stream of diets
based around a wide range of exotic protein sources, arming retailers with a variety that not only appeals to the preferences of
pet owners, but also meets the needs of companion animals.
Also, giving a dog a bed of his or her own can benefit
pet and
owner, says Spencer Williams,
owner and president of West Paw Design, a Bozeman, Mont. -
based company that designs and sustainably manufactures eco-friendly dog toys and beds.
Pet owners should select tooth length and spacing
based on the length and density of the
pet's coat, as trying to force a closely spaced comb through a thick Husky coat, for example, will be ineffective.
Education is particularly critical to sales in this category, since many
pet owners harbor concerns about the handling of raw meats and may reject the concept
based on those concerns.
«
Pet parents want
pet gates and room dividers that are stylish as well as versatile and able to be formatted to different widths and lengths,» says Kristin Butler, marketing coordinator / account executive for Grand Prairie, Texas -
based Richell USA, Inc. «Many
pet owners have several different gate types throughout the home, so having the products match in color and style is important.»
Assuming that
pet owners are aware of all that could befall their dogs during the dog days of summer is a mistake, says Denice Pruett, president of Galisteo, N.M. -
based Too Hot for Spot, LLC.
Michelle Schell, director of marketing for Long Beach, Calif. -
based Redbarn
Pet Products, pointed out that
pet owners — and thus retailers — are more discerning than ever.
«As
pet owners today are treating their
pets like family members, they are also genuinely more interested than ever in the quality and integrity behind the products they are giving,» says Colleen McCracken, CEO of Portland, Maine -
based Planet Dog.
Manufactures are [now] finding that cat
owners will respond very well to high - quality, well - designed toys,» explains Darin Eisenbarth, president of Petsport, a Pittsburg, Calif. -
based pet toy manufacturer.
According to the Chicago -
based market research firm Mintel's
Pet Supplies US 2017 report, 33 percent of
pet owners said they bought dental care products such as toothbrushes and dental chews when asked which health and grooming supplies they purchased for their
pets in the past year.