Not exact matches
With a strong understanding of this market,
Peter excels at developing strong customer
partnerships, strengthening TWE's route to market and taking a consumer - led approach to building
brands.
Other highlights included themed content developed with Buzzfeed Tasty;
Peter Rabbit -
branded rewards within Candy Crush Saga and Farm Heroes Saga games; a livestream of the UK premiere; Key spots in The Voice, Coronation Street and Dancing On Ice; a promotional
partnership with Harrods which fully
branded its windows to the movie; an Easter campaign through chocolatier Cadbury; and a Happy Meal program featuring
Peter.
West Lebanon carries 35 different manufacturers» food
brands and relies on developing strong
partnerships with
pet food suppliers to educate consumers.
Working in
partnership with Schering Plough Animal Health, which promotes and distributes Home Again
brand microchips and scanners throughout the United States, CAR provides 24 - hour recovery services for all registered
pets.
Additionally, the natural
pet food
brand announced it has expanded its
partnership with global recycling company TerraCycle.
Wagz recently signed a licensed
partnership with BLACK+DECKER ™, a global
brand leader in power tools, outdoor yard card equipment and home products, to introduce their new line of connected
pet products under existing BLACK+DECKER channels.
«We've seen the demand for our products double in the past year and are seeking new
partnerships to help meet the needs of consumers globally,» commented Ron Franklin, International Sales Director for Vital Essentials and Vital Cat ™
branded pet food.
I am very pleased to announce an important
partnership between Best Friends and the Luvsome ™ and Abound ™
pet food
brands.
These mutually beneficial
partnerships help
pet companies boost
brand recognition, while allowing hotels to attract new, animal - loving guests.
«One example of successful
brand partnerships is the ASPCA's corporate
partnership program,» says Kristen Levine, founder and owner of Fetching Communications, a PR and marketing agency that is exclusively dedicated to the
pet and veterinary marketplace.
«I believe we will see and experience many more
brand partnerships, not only within the
pet industry, but also
partnerships that extend outside of the
pet industry in the future, as our industry lends itself very well to these types of arrangements for the benefit of the both companies and the consumers.»
That advancement was clearly on display at this year's Global
Pet Expo, and some of highlights of the show that illustrated this trend perfectly included: Taking a cue from the home furnishings and housewares industry, where celebrity - designed collections are trending,
pet product manufacturer Worldwise announced a
partnership with model - turned - fashion - entrepreneur Kathy Ireland to create a multi-dimensional line of
pet products under the kathy ireland Loved Ones
brand.
The right
brand partnerships can provide new opportunities for
pet retailers to grow their businesses.
Nulo introduced its FreeStyle food
brand in 2014 in
partnership with independent
pet specialty retailers, and the line is exclusive to the channel.
«Simply put, a
brand partnership — or co-marketing — is the alliance of two companies working together to create a mutually beneficial marketing and sales synergy, combining strengths to reach the loyalists of the other,» says Leslie May, founder of Pawsible Marketing, a niche marketing company that helps
pet businesses with
brand development, public and media relations, cause - related marketing, social media and more.
«The
pet industry has just begun to scratch the surface in exploring and implementing key
brand and co-marketing
partnerships,» says May.
Rachael Ray's Nutrish
pet food
brand debuted in 2008 — the result of a
partnership between the celebrity cook and author and Ainsworth
Pet Nutrition, a company that manufacturers several
pet product
brands, including Back To Basics and Dad's
Pet Care.
May recommends that
pet retailers take the time to consider all angles and determine if it is worthwhile for both
brands to expend the time, energy and budget that it takes create a successful
brand partnership.
Peter Brown, chief executive of Cosmos and the Monarch Travel Group, said: «The
partnership is a perfect fit for both our businesses and we believe that between us we can establish a
brand which offers exceptional value for money and which recognises the growing demand for sustainable tourism.»