Albertsons» surprise purchase of
the Plated meal kit service for $ 300m could easily trigger a run for other industry players like Blue Apron, HelloFresh, Home Chef and more.
Albertsons said it would acquire meal - kit company Plated and offer
Plated meal kits at its store locations.
Albertsons will roll out
Plated meal kits to its stores by the end of 2018, CNBC reports.
Not exact matches
The Times» foray into
meal kits follows Men's Health, which partnered with Chef'd for a similar deal last year, and Real Simple and Cooking Light, which partnered with
Plated in 2014.
It acquired
meal kit company
Plated in September and has been expanding its partnership with delivery service Instacart.
U.S. supermarket chain Albertsons acquired
meal -
kit rival
Plated in September.
As a result, Albertsons recently scooped up
meal kit startup,
Plated, in order to better serve a different clientele that prefers to shop online (read: Millennials).
It also has acquired
Plated, a
meal kit company, and is working with delivery service Instacart.
First - class flyers on most Emirates A380 and Boeing 777 flights get privates suites, Bulgari amenity
kits and on - demand, gourmet
meals served on Royal Doulton bone china
plates.
«By the end of 2020, any standalone
meal -
kit company will be dead,» said Nick Taranto, chief strategy officer and cofounder of
Plated, speaking at the Fast Company Innovation Festival in New York City, «and we're going to put them out of business.»
In the last two years, Walmart bought Jet.com, Amazon acquired Whole Foods, Albertson's picked up
meal -
kit company
Plated, and Target paid $ 550 million for on - demand delivery startup Shipt.
One of the chief reasons conscientious consumers have balked at the online services is the amount of packaging and environmental waste that is involved in getting the
meal kit from farm to
plate.
As retail looks toward an omnichannel future,
Plated's CEO says partnerships between
meal kit companies and brick - and - mortar stores are going to be «vital.»
If cooking dinner simply isn't a habit for you, you can try a
meal kit service like Blue Apron,
Plated, or HelloFresh to get interested in cooking, suggests Brooklyn, N.Y. - based certified financial planner Pamela Capalad.
We were reminded that
meals in the air are packaged as a
kit and have to be reassembled when
plated.
As
Plated co-founder and CEO Josh Hix told Digital Trends, «We've thought from Day One that
meal kits (and all perishable food) would need to be omnichannel.»
Founded in 2012,
Plated's primary strategy appears to be taking a multi-faceted approach to
meal kits.
Plated is also looking to up its convenience game by offering delivery of its
meal kits in as little as two hours by way of Instacart, as well as the option to order online for in - store pickup via Albertsons Companies click - and - collect service called Drive Up and Go.