Research in Motion is fighting back against rumors that it's abandoning
its PlayBook tablet effort, just as word arrives that two more execs have jumped ship from the Canadian Titanic - emulator.
Not exact matches
This news release contains forward - looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Canadian securities laws, including statements regarding: BlackBerry's expectations regarding new product initiatives and timing, including the BlackBerry 10 platform; BlackBerry's plans and expectations regarding new service offerings, and assumptions regarding its service revenue model; BlackBerry's plans, strategies and objectives, and the anticipated opportunities and challenges in fiscal 2014; anticipated demand for, and BlackBerry's plans and expectations relating to, programs to drive sell - through of the Company's BlackBerry 7 and 10 smartphones and BlackBerry
PlayBook tablets; BlackBerry's expectations regarding financial results for the second quarter of fiscal 2014; BlackBerry's expectations with respect to the sufficiency of its financial resources; BlackBerry's ongoing
efforts to streamline its operations and its expectations relating to the benefits of its Cost Optimization and Resource Efficiency («CORE») program and similar strategies; BlackBerry's plans and expectations regarding marketing and promotional programs; and BlackBerry's estimates of purchase obligations and other contractual commitments.
The company's
PlayBook Tablet is nowhere in the market comparing to Apple's iPad 2 and Amazon's Kindle Fire, and its price cut - off
effort ($ 199) also went to vein.
As Research In Motion positions its new BlackBerry
PlayBook tablet for the enterprise, it may focus some of its marketing
efforts on the health care field.
The
Playbook is the first
tablet effort on part of RIM and is all set to be released next month with rumors from some quarters also pointing to the April 10 timeline for the
tablet release.
Things have recently improved, as it's now possible for a developer to port the Android apps to the
Playbook tablet with little
effort.
With its new
tablet computer, Microsoft is taking a page from Apple's
playbook in an
effort to control both hardware and software for computers, in a strategy which carries some risk, analysts say.
On RIM's BlackBerry
PlayBook tablet, the analyst attributes lackluster sales to RIM's confusing marketing
efforts, among other things.
BlackBerry - maker RIM is betting big on its first
tablet effort, the BlackBerry
Playbook, apparently expecting more than one million shipments of the device by the end of March.