Sentences with phrase «political campaign advertising»

Political campaign advertising in the form of Facebook and YouTube videos began to take hold in the 2014 congressional races.

In 2010, Jewett co-founded Blue & Read, a company that specialized in political campaign advertising.

Cambridge Analytica, for example, had worked with an app developer to create psychographic profiles for possible use in political campaign advertising.

Not exact matches

It was one of the largest and most aggressive advertising campaigns ever undertaken by a political campaign on those social platforms.

Other political money flows through trade associations in the U.S. such as the American Chamber of Commerce, which has already spent more than $ 21 million in campaign advertising this year, including $ 1.5 million on ads accusing Democratic Senator Mark Udall of driving up energy costs, largely in response to his refusal to support Republican demands for immediate approval of the Keystone pipeline.

Peter Holmes is president and creative director at Toronto's Reason Partners, an advertising and marketing firm that has worked on everything from consumer goods and financial services to political campaigns, including the Conservative Party's 2008 election campaign.

PH: In terms of where the two differ, political advertising is done often in real time, especially when you're campaigning.

Nix credits the fact that advertising was ahead of most political messaging and that traditional political operatives hadn't figured out that the tools used for creating ad campaigns could be so effective in the political arena.

Twitter is working on a «transparency center» to show how much political campaigns spend on advertising, and the company endorsed the Honest Ads Act, a Senate bill that would subject online political ads to the same sort of disclosure rules that govern similar content on TV and radio.

Earlier this month Denham told MPs on the DCMS committee that's investigating fake news that her office would be pushing for increased transparency around data flows and disclosure rules for digital political advertising — suggesting a code of conduct is needed to regulate the use of social media in political campaigns, referendums and elections.

Most political watchers expected the Mr. Prentice to use the massive PC campaign war - chest to launch a massive negative advertising campaign against the NDP, but it has not materialized.

This discussion will look at how candidates and interest groups in in the U.S. are using Facebook advertising, Twitter, Google Ads, mobile phones, location - based services and older technologies like email and blogs to raise money, mobilize support and get voters to the polls in an important election year, with an emphasis on practical results and the implications for future political campaigns around the world.

Twitter's still new as an advertising platform, particularly compared with Google and Facebook, but political campaigns can use «promoted tweets» to put themselves in front of potential followers.

Next, companies in the political space take all or part of a campaign's «voter file» — the database of registered voters for their district — and match it to consumer - advertising databases linked to those cookies.

And therein lies the second part of the problem — professional campaign consultants in the U.S. have generally taken a cut of their clients» TV spending as a commission for placing their ads, and the industry hasn't worked out a similarly profitable business model for online political advertising.

Look for him to ignore targeting and grassroots outreach in favor of ginning up coverage on cable news, and despite the RNC's pledge to spend heavily on digital advertising between now and November, his campaign won't take advantage most of the online options that internet political professionals now take for granted.

Political advertising engages voters, publicises rallies, solicits donations, and ultimately encourages supporters to join the campaigns.

McKinnon agreed with her and said that campaigns now also have a harder and harder time breaking through to reach increasingly skeptical voters — we can add voter cynicism to the list of reasons that political television advertising is steadily declining in effectiveness.

Political campaigns typically use search advertising primarily for long - term list - building, but with a big chunk of February 5th voters apparently still undecided, shouldn't targeted search ads be an effective way to reach people who are still making up their minds?

But, political campaigns have generally lagged behind the commercial advertising world in the percentage of money spent online, and removing consultants» bias toward TV ads should help bring more balance to the system.

The US Patent and Trademark Office (USPTO) issued Patent No. 8,763,033 to Audience Partners for its proprietary technology allowing political campaigns to target digital advertising using voter registration records and a host of other data....

They saw that online organizing has become as central to modern political campaigning as direct mail, field organizing, advertising and media relations, and that the the internet can in fact become the backbone of campaign functions from fundraising to turning out voters on election day.

Have blog ads not panned out for political operations, are they missing an opportunity, is my memory faulty, or did I pick an off week for campaign advertising?

Just a few years ago it was noteworthy for a local - level political campaign to experiment with Facebook advertising at all — when DC Republican Patrick Mara talked about using social ads to deliver targeted messaging to the city's gay community and to recruit volunteers five years ago, it was a new trend at the time.

Just a few years ago it was noteworthy for a local - level political campaign to experiment with Facebook advertising at all — when DC Republican...

This question's come up a couple of times lately, most recently when I was meeting with a group of Maryland political candidates last week — should political campaigns focus their online advertising on Google or Facebook?

Targeted display advertising is a powerful that will continue to be used in political campaigns.

Banks brought in staff from his own insurance companies and political campaign firms (such as Goddard Gunster) and Leave.EU created a massive database of leave supporters to employ targeted advertising on social media.

But with seven days to go before elections, the television advertising market is swamped with political messages from all corners, marking a challenge for campaigns that need to distinguish themselves among undecided voters.

«How Campaigns Can Use the Internet to Win in 2012» is a comprehensive guide to effective online political campaigning, including detailed overviews of online advertising, volunteer management, digital fundraising, political email campaigning, Twitter, Facebook, Internet - enabled field organizing, online video and more.

[Updated below] A big change in the world of campaign advertising: over the past six months: the practice of targeting online ads directly at voters in a particular district has gone from being exotic to being a standard part of the political toolkit, with serious implications both for the...

It's just one measure of the extent to which online advertising has become a mainstream tactice for political campaigns, plus a nice profit center for Google.

Political campaigns haven't much boarded the online video advertising train yet (they'll put their own videos up, but that's different from what we're talking about).

While political campaigns at all levels can benefit from Facebook, it's probably most important for down - ballot candidates, who don't have as many resources to pour into advertising and field organizing.

For a terrifically detailed look at contemporary online campaigning, be sure to check out the new publication put together by ClickZ's intrepid political advertising reporter Kate Kaye — Digital Political Campaigning 101 (hmm, wonder where they got campaigning, be sure to check out the new publication put together by ClickZ's intrepid political advertising reporter Kate Kaye — Digital Political Campaigning 101 (hmm, wonder where they got thpolitical advertising reporter Kate Kaye — Digital Political Campaigning 101 (hmm, wonder where they got thPolitical Campaigning 101 (hmm, wonder where they got Campaigning 101 (hmm, wonder where they got the title?)

Political search advertising has come up a couple of times on the site lately, once in connection with the Obama campaign and once involving a 2010 Senate race.

Updated: 2:30 p.m. In a move to highlight Arizona Sen. John McCain's national security credentials in this election year, a political action committee backing his campaign for re-election has launched a large television advertising campaign, Roll Call has learned.

He noted that unlike broadcast networks, online platforms are not obligated to disclose political advertising expenditures, even as many campaigns pay advertising agencies rather than pay online publishers directly.

The Get - Out - The - Vote Google Surge Growing sophistication of search advertising by political campaigns in 2009 was also evident in the increased use of a Google ad tactic known as the Google surge or blast.

As we talk about in this month's Technology Bytes, the web traffic - magnet has hired Rena Shapiro away from Pandora to run a new «native» advertising program aimed at political campaigns.

When I surveyed the state and regional political blogs in the BlogAds network a few weeks ago, I was shocked at how few campaigns were bothering to advertise on sites that would seem to be precisely targeting the local activists they'd most want to reach.

Jesus has coordinated advertising campaigns for Apple, Google and Verizon, and worked with political parties as well as public affairs firms.

It is now widely seen as the one of the most brutally effective British political advertising campaigns ever - and the gold standard by which political ads are now judged.

The loyalty clause, which was added in 2002, prohibits the following activities, by a committee member, involving candidates other than the party's endorsed candidate: circulating nominating petitions; appearing in advertising; permitting the committee member's name to be used in advertising or on stationery; directly or indirectly contributing financially to a campaign; and appearing at political functions, meetings or support groups organized by a rival candidate.

The commercial was shown 97 times on Tuesday in media markets across upstate New York, according to the Campaign Media Analysis Group at Kantar Media, which tracks political advertising.

It should also be noted that the political fund does not need to be handed over to the Labour party, it simply needs to be used for political purposes, and this could conceivably be campaigning against Labour over unpopular policies through advertising or supporting independent Labour candidates.

The campaign includes a social media push on Facebook and in emails, along with print advertising and targeted political mail.

It may require a constitutional amendment to get from here to there (in the US)- but other countries have demonstrated that limiting the amount of time people can campaign, and the types and quantity of political advertising allowed, is MORE democratic — not less.

Tkaczyk's victory two years ago was attributed in part to a concerted effort by organizations backing the public financing of political campaigns, which launched a paid advertising effort as well as field operation on her behalf.

The move seems to akin to including a «Surgeon General's Warning» on political advertising by listing the top five donors to a group that's paying for the campaign.