Thus, whatever the motives, the competition which characterizes the new religious market and the new
Protestant public visibility can have a cross-fertilizing effect.
If the recovery of this historic
Protestant ethic is vital at this moment of unprecedented numerical presence,
public visibility, and social responsibility, then the historic churches, and above all those that lay claim to the Reformed heritage, must first of all rediscover their own past and apply it creatively to the Latin American present.