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Not exact matches
All of these processes work toward the «launch» of the book into the marketplace,
and many (sales,
publicity,
marketing)
continue afterward as well to help «sell through» the book — that is, get it out of the bookseller's hands
and into the hands of the consumer.
While the publishing traditionalists
continued to stress the importance of agent - representation
and traditional publishing, they were far out - numbered by modern approaches to publishing,
marketing,
and publicity (as evidenced by the many presenters who focused largely on
marketing platforms such as Facebook, Amazon,
and YouTube).
Smith
Publicity prides themselves on working closely with their authors to design
and execute highly tailored book
marketing strategies to spark book discoverability
and build or
continue to build an author's expert / author brand.
We also believe that the Company's
continued insurance activity in the first two months of 2008 validates the fundamental benefits that bond insurance provides to the municipal
market despite the turbulence throughout the credit
markets, the rating agencies» recent rating actions
and the
publicity around these issues
and around monoline financial guarantors in general.
Today we can announce that we are going to collaborate with Mojang (creators of Minecraft
and Scrolls) to bring Cobalt to the masses Mojang will help us with
marketing,
publicity and distribution, while we
continue to develop
and add stuff to Cobalt.