Not exact matches
These are just three of the many ways you can use
search engines and other online services to boost your local business, attract more
qualified visitors to your website, and turn them into customers more easily.
Vab Media partners with startups and established companies to develop a
search optimized content marketing campaign's that attracts
qualified visitors to their website, converts
visitors into leads, nurtures those leads to a sale - ready stage.
By understanding what queries
qualified visitors to your website type into
search engines,
search marketers can better customize their landing pages to increase conversion rates.
On the effect long - tail content creation has had on his inbound marketing strategy, he says, «Long - tail keywords sound scary to some people, but it just means you're targeting a niche audience who is a more
qualified website
visitor than someone who
searches «refrigerator.»
Generally,
visitors who
search for descriptive long - tail keywords are more
qualified and hence convert better compared to those coming from generic
searches.
Relevant Proficiencies Web Analytics Tools — Omniture (Sitecatalyst, Discover and Insight), Web Trends, Unica Net Insight, Google Analytics • Website Testing Tools — Content and Creatives: Omniture Test & Target, Google Website Optimizer; Tracking Mechanisms: Firebug, Http watch, Httpfox, Charlesproxy • SEO Tool — Web CEO, WebPosition Gold • PPC Tool — Google Adwords (Adwords
Qualified Individual), Yahoo!
Search Marketing (Overture) • Display Advertising — Atlas, DoubleClick • Keywords Tool — Word Tracker, Overture Keywords Suggestion, Google Keywords Suggestion • Behavioral Targeting / Personalization — Test & Target, Web Trends
Visitor Intelligence, BT Buckets • Data Collection — Omniture Excel Client, Web Trends Smart Reports and ODBC Driver, SQL • Data Visualization — SAP Xcelsius, MS Excel, MS Word, PDF • Competitive Analysis Tool • Hitwise, Compete, Alexa, Google Ad Planner • Webs Demography — Hitwise, Google Ad Planner, MSN Ad Lab • Graphic Tools — Macromedia Dream Weaver, Adobe Photoshop 5.0
Technology Web Analytics Tools: Omniture (Sitecatalyst, Discover and Insight), Web Trends, Unica Net Insight, Google Analytics Website Testing Tool: Content and Creatives: Omniture Test & Target, Google website optimizer Tracking Mechanisms: Firebug, Http watch, Httpfox, Charlesproxy SEO Tool: Web CEO, WebPosition Gold PPC Tool: Google Adwords (Adwords
Qualified Individual), Yahoo!
Search Marketing (Overture) Display Advertising: Atlas, DoubleClick Keywords Tool: Word Tracker, Overture Keywords Suggestion, Google Keywords Suggestion Behavioral Targeting / Personalization: Test & Target, Web Trends
Visitor Intelligence, BT Buckets Data Collection: Omniture Excel client, Web Trends Smart Reports and ODBC Driver, SQL Data Visualization: SAP Xcelsius, MS Excel, MS Word, PDF Competitive Analysis Tool: Hitwise, Compete, Alexa, Google Ad Planner Webs Demography: Hitwise, Google Ad Planner, MSN Ad Lab Graphic Tools: Macromedia Dream Weaver, Adobe Photshop5.0