NICA and the SoCal League exist by virtue of a range of fundraising activities, as well as generous donors, and sponsors including founding national sponsor Specialized Bicycle Components, Easton Foundations, SRAM, and Trek Bicycles; major sponsors Kenda Tire, Primal Wear, Bicycling, Clif Bar & Company, Giro, Podiumwear, and
Quality Bicycle Parts; sponsors Casino Bicycles, Haro MTB, Husqvarna Motorcycles, Hyper Threads, ICE Sportswear, Jax Bicycle Center, JensonUSA, Camelbak, GU, and Maxxis.