They typically react (slowly at best)
to three outside drivers: (a) their competition brings a new offering
to market, and they need a
quick competitive
response; (b) their
customers see and begin
to adopt new processes and solutions, and the
customers demand that their products and services conform
to the new ways of doing business; or (c) they see a new tool, product, or service in the market offered by a new player and they quickly determine that this is a game - changer which they need
to own (rather than try
to build themselves) because they lack the internal capacity
to do otherwise.
At First Liberty Loans, we are heeding
customer demands that find banks obsolete and have come
to offer a short application, fast online process,
quick response rates, secure loans, and convenience.