Not exact matches
In late 2010, with
PlayBook development in full swing, some executives worried that
RIM was neglecting its core enterprise
market — industry jargon for business users.
To compound matters, on March 7, mere weeks ahead of the reported early - April launch of its much - anticipated
PlayBook tablet,
RIM chief
marketing officer Keith Pardy announced his resignation just over a year after joining the company.
However, of course there is a delay, and
RIM stated the BB10 update won't be coming to
PlayBook until after the first BlackBerry 10 smartphones are out in the
market.
RIM is all too happy to have hit upon that with the
PlayBook tablet device that has gone on to garner a healthy 15 percent
market share in Canada.
RIM's
PlayBook OS is another choice, though its
market presence has been insignificant compared to both iOS and Android.
The biggest blunder
RIM made was rushing the
PlayBook to
market before apps and other standard features were ready.
With these factors in mind, within a couple of years, we expect Apple to maintain the lion's share of the growing tablet
market — at least somewhere in the 50 % to 60 % range — with Android next, and the rest splitting the difference, including
RIM's
PlayBook / QNX platform, Palm's WebOS, and whatever Microsoft eventually brings to the game.
But the
PlayBook is still missing a lot of the essentials I've come to expect from a tablet, making it feel like
RIM rushed this thing to
market before it was fully ready.
By that time, Android is projected to grab 38.6 % of the
market,
RIM's QNX, which powers BlackBerry
PlayBook will have 10 %, and everyone else - MeeGo, WebOS and others - will have a minute 4.2 % combined.
â $ œWe believe
RIM has stopped production of its
PlayBook and is actively considering exiting the tablet
market.
In a statement to the Wall Street Journal, the president of Sprintâ $ ™ s business
markets group Paget Alves has confirmed that the carrier will not release the initially planned 4G WiMax version of the
RIM PlayBook, citing weak demand from business customers.
In a research note sent to clients, RBC Capital
Markets analyst Mike Abramsky is reporting that Research in Motion (
RIM) has sold 250,000
Playbooks since its launch on April 19th.
The thousands of apps will be those approved by
RIM, and part of that will likely be some minimal effort to boost the platform, if only because the
market for
Playbooks will be so different from Android's customers.
RIM has been
marketing the
PlayBook as the first «professional - grade» tablet, stressing its integration with the BlackBerry smartphone, a favorite among many business users.
A
RIM spokesman told us that Android files converted to a
Playbook version will not have their own individual section in the
market.
Now, maybe
RIM will be able to carry those costs for a while as the
PlayBook tries to gain traction in the
market but we'll see.
Since launching earlier this year,
RIM's first tablet has struggled in the consumer
market to keep pace with Apple Inc.'s iPad, which currently commands 61.3 % of the
market, compared to about 3.3 % for the
PlayBook, according to data from
market research firm Strategy Analytics.
Hopefully
RIM's
PlayBook marketing efforts will clean up the mess as we near launch, but in the meantime I'll do my best to help the cause.
RIM's
market value has plunged 77 percent in the last 12 months to about $ 6.8 billion following a series of disappointing quarterly reports, delayed phone launches, weak sales of the
PlayBook tablet and other missteps.
RIM has already said that native email, PIM, etc. support will come to the
PlayBook, but in the meantime the BlackBerry Bridge allows them to get into
market quickly and securely.
If true, the backing of the Russian government could prove to be another victory for
RIM as it seeks to use its reputation of prioritizing security technology to position the BlackBerry
PlayBook as the tablet of choice for businesses and governments, the way it originally
marketed its BlackBerry smartphones.
The BlackBerry 10 platform is built on the same OS as the BlackBerry
PlayBook (in my opinion one of the best tablets alternative tablets out there) but the
PlayBook lacked as rich app
market and
RIM seem to have realized that and are now going through there very important check list to ensure that BB10 is a success, I believe it will succeed, but in this smartphone
market its really gonna be «trial and error» where
RIM is allowed no errors.
Last time
RIM announced coming soon it was for the
Playbook, and look how long it took for that to come to
market and its still not available worldwide.
RIM, known for its BlackBerry series of phones, had introduced
PlayBook in June last year in the Indian
market.
RIM's senior
marketing VP Jeff McDowell has gone on record claiming their BlackBerry
PlayBook tablet will have «equal or greater» battery life than the Apple iPad while still having a battery pack that is smaller than the one that powers the Apple tablet.
Much unlike what HP boffins did to the TouchPad, the
PlayBook tablet from
RIM has not been pushed into oblivion in spite of it also not faring too well in the
market.
This is the same policy that
RIM adapts for Android Apps ported over to their
Playbook market.
RIM's BlackBerry
PlayBook tablet will have access to the Android
Market.
Microsoft Windows 7,
RIM's
Playbook, and HP webOS tablets will likely comprise the lion's share of the remaining 17 percent of the worldwide tablet
market at that time.
In a note to investors on Wednesday, RBC Capital
Markets General Manager Mike Abramsky suggested that sales of
RIM's new BlackBerry
PlayBook tablet may be exceeding the company's initial expectations.
With these factors in mind, within a couple of years, we expect Apple to maintain the lion's share of the growing tablet
market — settling at least somewhere in the 50 % to 60 % range — with Android next, and the rest splitting the difference, including
RIM's
PlayBook / QNX platform, Palm's WebOS, and whatever Microsoft eventually brings to the game.
As both the BlackBerry Bold 9900 and BlackBerry
PlayBook find their ways to other countries and
markets, it is probably a safe bet to say that this is just the beginning of a new era for
RIM.
RIM has promised to upgrade existing
PlayBook hardware, but if you're in the
market for a BlackBerry you might want to wait and see what BlackBerry 10 brings when it's released later this year.
Another big thing that
RIM had promised
PlayBook users was an Android App Player that would allow them to download and use applications from Google's Android
Market.
«
RIM is committed to the BlackBerry
PlayBook and believes the tablet
market is still in its infancy.
RIM is looking to the
PlayBook to boost revenue as its share of the global smartphone
market drops.
Mike Abramsky, an analyst at RBC Capital
Markets in Toronto with a «top pick» rating on
RIM, said the
PlayBook's popularity should increase with planned improvements for the software and hardware.
The
PlayBook writedown is the latest in a steady stream of bad news for Waterloo, Ontario - based
RIM, whose BlackBerry is losing
market share to the iPhone and Android devices.
RIM only just began releasing the
PlayBook to the global
market today.
Via an emulator developed by
RIM, the
PlayBook is capable of running any app from the Android
Market on its 7 - inch display.
RIM has made little progress with its
PlayBook in the tablet computer
market, shipping just one device for every 46 iPads that Apple sold in the latest quarter.
Lazaridis said at the time the
PlayBook was worth continuing because the tablet
market is still «in its infancy and that «based on the positive response to the promotions that are underway in select
markets,
RIM believes this strategy will accelerate adoption» of its new operating system and help built the application ecosystem for devices planned for 2012.
«We currently have no plans to release the BlackBerry
PlayBook on O2 - we'll continue to look at all
RIM's products to make sure we're offering our customers a range of the best products on the
market,» the O2 spokesman said in an emailed statement on Friday.
So, can
RIM's
PlayBook take
market share away from the Apple iPad?
That, too, could give
RIM an advantage as it aggressively
markets the
PlayBook to its traditional base.
One thing
RIM apparently isn't planning on is just releasing another tablet into the
market — at least not the way it did with the
PlayBook.
Well,
RIM has officially announced that this won't be a problem — the BlackBerry
PlayBook will have the ability to support both BlackBerry Java and Android apps (not from the Android
Market).
The coming
PlayBook tablet from Research in Motion (
RIM) straddles the line between a consumer - centric and business - centric device, symbolic of the dilemma
RIM faces serving both
markets.
BBX Priorities - the silver lining of hope: Honestly, more than the BlackBerry
PlayBook,
RIM's priorities right now are getting BBX BlackBerry Smartphones to
market.
In a press release this morning,
RIM (Research In Motion) announced it will be releasing the
PlayBook to 16 new
markets.