Branding exercise aside, a strategy revision is likely of more interest to German hot - rod enthusiasts: Where RS models during the past decade - plus tended to
arrive at the tail end of a given car's life cycle — and even skip certain generations of those cars — they will now
arrive within the first
year or two of a new model's introduction, and RS badging will be present on 10 different vehicles by the end of 2018, with the new
RS5 up
next at the beginning of the
year.