The screenshot above compares the usage of
the Readmill social book reading iOS application between iPad (tablet) and iPhone / iPod Touch (phone) users.
Not exact matches
We've written before at GigaOM and PaidContent about startups that want to add
social features to the reading experience, including Findings (a service for sharing highlighted passages in
books, where the interview with Thompson appeared), as well as
Readmill and Goodreads.
This feature encourages readers to not only utilize the
Readmill social reading platform, but also encourages readers to do something that publishers have found difficult: turn to their branded websites for
book purchasing.
Companies like Copia have kept the focus more squarely fixed on the educational opportunities that
social reading presents, such as allowing students around the world and professors at different institutions to all come together within the ebook to foster discussion and understanding; at the same time, companies like
Readmill just enjoy the possibilities of connecting readers of fiction titles in what amounts to almost a virtual
book club.
With
Readmill's update, the biggest advantage may not actually be
social connectivity based on literature, but
book discovery; as readers share a
book they are reading with someone who is not currently engaged in that title, new works can be suggested in a viable and meaningful way.
Henrik Berggren from
Readmill, the Berlin - based
social reading startup, explained how his team had to redefine how
books are consumed on digital devices.
There are already plenty of
social reading iPad apps —
Readmill, Subtext, Copia — but they either don't support Kindle
books and / or don't let users create a private discussion.