Plain pasta and noodles is the top sub-category within
ready meals category.
Perhaps by «blind» tasting a product and finding it delicious before it's revealed as a product you'd never give a second glance in the supermarket (like the winner of the Veggie
Ready Meals category: Georgia's Choice)
In fact, prepared and plain pasta and noodles combined to account for nearly 42 % of all new global product launches in
the ready meals category in 2013.2
Not exact matches
Clean makeovers of existing products: CPG companies like Nom Noms World Food and Good Seed are reinventing existing products using clean labels and natural ingredients — this movement is especially prevalent in the
ready meal and frozen food
categories.
Other leading
categories included bakery (20 %) and hot drinks (24 %),
ready meals (11 %), confectionery (9 %) and desserts and ice cream (5 %), reflecting the versatility of this attractive ingredient.
Product
categories using a specific weight management positioning are being led by cereal products, particularly cereal and energy bars (11.6 % of the total), but also breakfast cereals (8.6 %), ahead of
ready meals, soft drinks and tea.
Forty - five newly licensed Tick products from five food
categories were analysed: Edible Oil Spreads, Yoghurt & Dairy Desserts, Frozen Desserts,
Ready Meals and Processed Poultry.