The combined strength of these services enables
large law firms to build profitable
relationships with current and prospective clients
by tapping into established and engaged audiences of corporate counsel, business professionals, consumers and legal professionals in person, in print and on the Web.
We even have situations where the
largest legal publishers sponsor and promote «legal marketing» programs put on
by recent
law grads whose only claim to fame is that they have not been able to get a job and that they have been able to game Twitter with software so as to generate untold thousands of Twitter followers — like that is any measure that you have a clue on to advise
law firms how to use the Internet to build and nurture
relationships.