Not exact matches
Seasoned deal - maker Walsh was much quicker than
rival full - service airlines Air France - KLM and Lufthansa to embrace
budget flying, buying short - haul
carrier Vueling in 2015 and setting up IAG's own long - haul low - cost
carrier Level last year.
The orders from Cebu Air of the Philippines and India
budget carrier Go piles further pressure on
rival Boeing to offer a version of its own single - aisle 737 jet with more - efficient engines or overtake Airbus with an altogether new aircraft design that boasts lower operating costs.
Without
carrier support or store presence, the global brand is mostly limited to online retail though third parties like Amazon and lacks a major advertising
budget, resulting in smaller reach than many of its
rivals.